By Cameron Cuchulainn.
43 is a new free, independent, non-profit, bimonthly skateboard magazine, coming to you live and direct from New York City courtesy of the creative mind of Allen Ying. 43 does a no-comply on the traditional skate mag format and will feature an interactive release aspect as it goes into skate shops worldwide. The first release party takes place this Thursday night from 6-11 p.m. at Recess in New York City. Read on to find out more about the party.
Ying has been developing the idea for 43 for over a year, but has taken it into overdrive recently in anticipation for the magazine’s release. His super focused routine became the following: wake up, work on the magazine, make some food, go back to work on the magazine, get out of the house for a while, and then wait, wait, suspense… continue to work late into the night!
Ying’s hard work has definitely paid off: each issue will come out with a clean art book feel, in a 12” square format that references the album sleeves of classic vinyl. Along with skate content, 43 will also feature work by artists and photographers actively involved in skateboarding.
The release of every issue will be accompanied by a gallery show of large prints and works featured in the edition, in a different city each time, with a catered open bar reception. Ying intends for this type of release to give “a unique, socially interactive experience with the magazine.”
Ying’s goal is to dedicate the magazine to quality, photography and the arts. It will be distributed to skate shops throughout the US, and select international cities. His big picture objective is to yield a distribution of 25,000 copies across the U.S.
Here’s the numbers breakdown: Printed in the U.S. on 100% post-consumer waste, uncoated paper, future issues will feature ads on no more than 38% of 43’s pages, while production overhead will be kept to a bare minimum. That means 72% of the magazine’s funds are devoted to paper and printing, 15% are for distribution, and 13% are for editorial costs.
If you would like to see a video that explains the brilliance of Allen’s project, you can check it out on the 43 Kickstarter page.
Once again, the 43 launch party and photography show will take place at Recess (41 Grand Street at West Broadway in Manhattan, New York City) this Thursday, October 27th, from 6-11 p.m.
The show will feature works from: Eric Antoine, Brendan Klein, Brian Gaberman, Hendrik Herzmann, Ian O'Connor, Andrew Peters, Marcel Veldman, and Allen Ying.
The show owes many thanks to its supporters: Vans, WESC, 5boro, NYC Greenmarket, and Brooklyn Brewery.
If you’re interested and want to come out to support 43, you can find the official RSVP here.