Go check it out.

But hang on a minute.

It strikes me that this kind of thing right here is where we, as the insatiable drooling-for-internet-based-video culture that we have become, should be looking at as a good example of quality content in digestible chunks made for the web. Everybody is, or should be, tired of throw-away extras that never would have seen the light of day before the "gimme something new right now!" sentiment that has taken over in the past five years. I know the artsy vibe isn't for everybody, and that's not really what I'm pointing to-- I'm speaking more about small projects that have a real production value to them, that are focused as "things" in and of themselves, and aren't just a batch of random sub-par extras. Most people acknowledge that the day of the multi-year DVD projects have passed (at least for most companies), and most people also acknowledge that the internet is the place video content will live now and in the future, but we haven't seen too many video projects that incorporate both the impact of a DVD release with the desire for regularly released video content on the web. Certainly some projects are going that way, a good example being Dylan's Gravis video from last year, but there is room to make a stand-out project on a smaller scale, such as this or something like AVE's Vans commercial from last fall. In any event, hats off to French Fred and Cliché for always putting something of substance out no matter what the project is, big or small. I think these vignettes epitomize the potential to keep the creative vibe alive in an era of huge commerce with crappy products to back them up. Oh, and big ups to Javi for doing it so nicely all around the world!

-Mark Whiteley