The press release:

"With unsurpassed skill and style on the skateboard, Lucas Puig was the
natural consideration as the latest addition to the adidas squad.
Hailing from Toulouse, France and establishing a name for himself
as...oh who are we kidding!?  It's Lucas Puig! His reputation is solid,
the guy rips, has amazing style, and is one of the best skateboarders
out there.  We're all super excited to add him to the team.  Look for
his rider page on our website soon and for more great stuff from Lucas
and adidas in the near future."

Check out more at
www.adidas.com/skateboarding