Rob Dyrdek is buying Alien Workshop / DNA Distribution from Burton?

[Street Leaks Skateboarding]

Fresh off the rumor mill of the Agenda Show in Long Beach last week.

[S.E.]

If so, FUCK YEAH!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

[Cajungly]

if so, that is so fucking awesome.

[mooraga]

He can't have that much money... or can he?

[poor alice]

any proof to this other than the OP's thread title

[Eschaton]

Sweet, Can't wait for all the exclusive Monster and Young and Restless Boards.

[Manolo]

I have no idea what amount of money this represent but it's just a skateboard brand,pocket money for Dyrdek enterprises!

[TMKF]

I don't know if this is a good idea or not. It may be well intentioned and has potential to be awesome but let's be honest Rob Dyrdek's income seems like a bubble that will eventually burst when skateboarding starts to die down again. Let's put it this way, once the money stops coming into Street League it would be cancelled, Rob can't expect his TV show to continue forever and DC is dumping a lot of money into their new program and it could go either way and could end up hurting them in the long run or potentially putting them out of business if it doesn't work. Burton on the other hand has had healthy growth over the past 15-20 years whereas Dyrdek's hype seems to be a bubble. On the other hand this could potentially be really good for Workshop and DNA because it will make them 'sovereign'(pun intended) as others pointed out though, Monster and DC collaborations would be almost guaranteed which would be awful.  If the Dyrdek bubble bursts it could hurt the brand, then again they could always sell again to someone else but it seems Burton has worked well.

[chockfullofthat]

Dude best idea ever.  They could totally turn Alien into Plan B's sister company with the rest of the DC guys.  Just think about it, ARTSY NYJAH!   

[manbergur]

i could see him being able to afford to purchase Alien.. but probably not DNA.

probably not true but id be cool with it.

[violentpizza]

Ridiculousness

[We Like Mike Carroll]

It's definitely true. I was with him yesterday and he told me all about it. Even joked about making Dill president.. shit, maybe he wasn't joking.

[sprayTAN101]

common rob, you could have told us this was your plan in the first place?!!!

no wonder why he sells his ass on a daily basis if buying Alien back was his plan all along. The ends justify the means?

[cornholio]

Damn gnarly

[oldmanskater]

whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...

[Cthulhu!]

It was all part of the plan.

[mr cheese]

whatever... it's just a transfer of a company from one non-skateboarder to another non-skateboarder...

what are you talking about?

[LooseTrux]

Don't forget he'll have an instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.


People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.

[Rumpleforeskin]

dude yes

[Riverside]

all of a sudden everybody seems to like Dyrdek.
bi.....

[Fongstarr.]

Remember.....this dude kick flipped a car son. A car.


Well at least all those Monster and DC checks will go to a good cause. I feel like Alien might not even be that much to buy anyways, unless they make tons of money for Burton. Fuck, all the guys on Alien should just quite and start a new company with Dyrdek.

[tkp]

i dig them skate plazas.

[SteamyRayVaughan]

a plethora of subaru and big black boards will soon follow

[oyolar]

Don't forget he'll have and instant demographic ready to buy-in. (inadvertently) Developing a fan base that large from all of his TV shows and participation with major networks over the years can only be a good thing.


People may not like his business motives, but the man has a plan that seems to be working. Can't hate that.

How will he have an instant demographic buying in? The random people that know about him from MTV don't give a shit whether Burton or Dyrdek owns AWS/DNA.

[earlygrab]

why is this a good thing? Are we hating Burton cause they make snowboards but embracing Rob because he makes reality TV? IMO alien may be under the burton roof bu they fly their own flag, if you think having rob in charge of alien is going to make the brand better please explain how? I can only see him selling it out and watering it down.

[Tallahassee]

Add a sunglass brand to the Dyrdek empire.

http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/

[TMKF]

Add a sunglass brand to the Dyrdek empire.

http://business.transworld.net/78627/news/rob-dyrdek-pete-fox-jerome-mage-launch-eyewear-brand/

Notice to only person wearing sunglasses in that photo is Dyrdek hahahahaha.

[krewkruxklan]

does that mean borra is back on?

[Ripped Laces]

Remember.....this dude kick flipped a car son. A car.


Well at least all those Monster and DC checks will go to a good cause. I feel like Alien might not even be that much to buy anyways, unless they make tons of money for Burton. Fuck, all the guys on Alien should just quite and start a new company with Dyrdek.

SEEK

[able]

I see this as good thing.

Hell, Dyrdek has been with the Workshop since before some of ya'll were born.