Rob Dyrdek is buying Alien Workshop / DNA Distribution from Burton?

[93tilinfinity]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

[Dutch]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

  holy shit!

[DaSk8D00D]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

  holy shit!

dyrdek is a fucking beast

[SOFT 7]

did I just see Dyrdek kickflip a car? dude is killing.

[augustmoon]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is.  not saying they shouldn't be that rich, but i just don't see it.

[jeremyrandall]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is.  not saying they shouldn't be that rich, but i just don't see it.

Net Worth includes ownership in companies and whatnot, not just cash in the bank.  Rick Howard is part owner in Crailtap, which is pretty bigtime.  And Rodney and Daewon started Almost, on top of all the royalties he's had from video games he's appeared in.  I can imagine both those dudes being pretty well off.

[Quanzaa]

Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!)

First kickflip in a Chevy Sonic....EXTREME!!!

I need an energy drink after watching this one.

[max power]

it was a bit mobbed.

[friendly dave]

Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!)

First kickflip in a Chevy Sonic....EXTREME!!!

I need an energy drink after watching this one.

Heelflip. Drydek is goofy.

[poocrusher]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

He's worth $45 mil. and his girl still got knocked up by Big Black.

[jimi]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

He's worth $45 mil. and his girl still got knocked up by Big Black.

wait whuutt??

[LOU.502]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

He's worth $45 mil. and his girl still got knocked up by Big Black.

wait whuutt??

[Donkey Lips]

Why do they call that car flip a kickflip? It wasn't kicked at all. Dude did a BARREL ROLE.

[MexicanSpaniard]

Chevy Sonic "Stunt Anthem" | Chevy Super Bowl XLVI Ads | Chevrolet Commercial (Crazy Stunts!!)

First kickflip in a Chevy Sonic....EXTREME!!!

I need an energy drink after watching this one.

Heelflip. Drydek is goofy.

This is highly observant, such a rookie move to not say switch, the graphic guy can't read this; sskf

[Bubblegum Tate]

http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/

Los Angeles, CA ? April 17, 2012 ? 20 year skateboarding veteran, television star and entrepreneur, Rob Dyrdek announced today that he has acquired DNA Distribution which includes skateboarding brands Alien Workshop, Habitat and Reflex, from Burton.
The combination of Dyrdek?s brand loyalty and financial strength, with the unparalleled design and quality of DNA?s skateboarding products, will enhance the brands ability to participate more aggressively in the growing skateboard industry.
Confirming the previous purchase buzz, Dyrdek has been in discussion with Burton and DNA Distribution throughout the last year. ?It?s hard to put into words what an amazing opportunity this is for me. I am extremely proud to now own the company that first sponsored me 20 years ago,? stated Dyrdek, President of Dyrdek Enterprises. ?DNA has truly amazing brands that have incredible growth potential, and I look forward to helping guide these brands over the next 20 years.?
?It?s been an honor to call DNA part of the Burton family for the past four years,? stated Jake Burton, Founder and CEO of Burton Snowboards. ?And as we look to the future, I have no doubt that DNA is in extremely good hands given Rob?s history with the brands and the sport. On behalf of everyone at Burton, we wish them all the best.?
?We look forward for what?s to come with Rob and DNA,? said Chris Carter, General Manager and Co-Founder of DNA. ?Rob has shown his dedication for the past 20 years and we are excited to continue to build the brands.? Carter will continue to oversee DNA Distribution in Dayton, Ohio, while Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.
In conjunction with the purchase announcement, ?Rob Dyrdek?s Fantasy Factory? will wrap up its fifth season on Monday April 23rd, 2012 at 10/9c on MTV with a finale episode featuring a comedic look at Rob purchasing the Alien Workshop and finding out that he in fact, actually has real alien DNA.
About Rob Dyrdek/Dyrdek Enterprises Inc.: Rob Dyrdek is a professional skateboarder, entrepreneur and television star based in Los Angeles. In 1999, Rob founded his privately held company Dyrdek Enterprises Inc. which currently holds multiple companies, entertainment brands and a non-profit organization known as the Rob Dyrdek Foundation, that seeks to build safe and legal skate plazas in communities around the world. Rob is known for his MTV television shows ?Rob & Big,? ?Rob Dyrdek?s Fantasy Factory,? and ?Ridiculousness.? He also has an animated series ?Wild Grinders,? based off of his childhood skate crew, on Nicktoons. In 2010, Rob created the first professional street skateboarding property, Street League Skateboarding? that is televised on ESPN. Other Dyrdek Enterprises key holdings include IVI Vision, Rogue Status, Loud Mouth Burritos, Ditl and ISX technology. For more information, visit www.dyrdek.com.
About DNA Distribution: Dayton, Ohio based DNA Distribution is one of the world?s leading suppliers of skateboards and accessories. Originally founded in 1990 by Chris Carter and Mike Hill, Alien Workshop was the original DNA brand. The Workshop pushed all boundaries of skateboard aesthetic, thought, and design. The Sovereign Sect has grown to include two other brands: Habitat Skateboards and Reflex. Habitat was introduced in 1999 under the creative direction of Joe Castrucci. The brand stands for skateboarding and eco-conscious design. Habitat offers a full line of skateboard equipment, softgoods, and accessories. Reflex offers a focused line of hardgoods that includes bearings, tools, trucks, and grip tape. In addition to their own brands, DNA also distributes all the leading brands of trucks, safety equipment and griptape. DNA?s brands are proud to support the world?s best skateboarders.
About Burton: In 1977, Jake Burton Carpenter founded Burton out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton?s headquarters are in Burlington, Vermont with offices in California, Austria, Japan and Australia. For more information, visit www.burton.com.

[Big Skatefase]

damn, rob caked up now

[Fongstarr.]

Reflex? For real? I had no idea that was under DNA.

Damn....watch Rob bring back Berra to Alien and kick off Dylan.

[HATE!]

Reflex? For real? I had no idea that was under DNA.

Damn....watch Rob bring back Berra to Alien and kick off Dylan.

Did you read that recent Dylan interview someone posted?  That sounds pretty unlikely with the way both Dylan said in that interview and Dill said on the Fos radio show about the direction AWS is trying to go.  It sounds like they're trying to streamline it to just skating.  It would be pretty awesome if that's the case.

[mooraga]

Reflex? For real? I had no idea that was under DNA.

Damn....watch Rob bring back Berra to Alien and kick off Dylan.

"Reflex was originally founded back in 1998 and is the manufacturer of high performance skateboard bearings, trucks and accessories. Reflex is produced through DNA Distribution, the makers of Alien Workshop & Habitat Skateboards, and over the years has sponsored such legendary skaters as Kareem Campbell, Guy Mariano, Josh Kalis, Danny Way, Colin McKay and Rob Dyrdek amongst others."

Last ones I had last me 3 years, fucking good

nice to know rob bought it, fuck yeah
..Dyrdek Enterprises Inc... wow, just wow

[trannies and mannies]

Those orange unit tools with the axel rethreader are great, that thing has saved me so many times.

[Zurg]

reflex should stay in business forever just for that tool

[artichoke]

No mention of habitat footwear, eh?  Does that stay with Burton, get nixed or just get forgotten in a press release that's already too long?

[Dishonest John]

http://www.skateboardermag.com/industry-news/rob-dyrdek-officially-acquires-dna-distribution-from-burton/

... while Dyrdek will consult directly on all marketing and creative from his Los Angeles based office.

This part worries me....

[Fongstarr.]

Reflex? For real? I had no idea that was under DNA.

Damn....watch Rob bring back Berra to Alien and kick off Dylan.

Did you read that recent Dylan interview someone posted??  That sounds pretty unlikely with the way both Dylan said in that interview and Dill said on the Fos radio show about the direction AWS is trying to go.?  It sounds like they're trying to streamline it to just skating.?  It would be pretty awesome if that's the case.

But wasn't that direction made when it was under Burton? I didn't heard the radio interview with Dill but in teh Dylan interview, it seems like he just found out that Rob bought DNA. I just wonder if Rob will somehow work with Berra somehow. Imagine if Berra got creative control of something in DNA. I wonder if Dylan's shit talking would eventually backfire on him. Anyways...I am just talk shit out my ass.

[HATE!]

Maybe I'm wrong, but I'd think that Dyrdek's opinion would weigh heavily as to who is on and off the team since he's been around forever.  Dyrdek would have had to sign off of Berra getting kicked off AWS.  Maybe we're both talking out our ass.

[darrin lee]

Berra's booted from the Workshop because he clearly does not skateboard whatsover... sure... but what about Dyrdek?  I was flipping channels the other night and came across "Fantasy Factory" thinking how much of a shame it is there's that beauty park right there and they've got "Big Black" dressed in a penis costume to drive off in some penis car.  Dunno what the hell that was about.  Why not have people visit and do more skating cameo's?  I'd be happy just to see Dyrdek do like a kickflip and a lipslide in each episode, it should be mandatory in the contract, there's at least two or three new skate tricks in each episode, no matter how basic...  really....  I have total respect for Dyrdek through the years, understand he does run businesses and what not, as does Berra, but he could easily appease the true skating masses by just throwing in a go to trick every now and again...  I remember him doing the tre-double flip after the game of skate vs. koston, I'd love to see him pull that over a hip or something, and he obviously could...  Either produce some consistent skate footage, basic or not, or drop yourself from the pro team.

[Bubblegum Tate]

ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
http://hellaclips.com/videos/view/19712

[Filip]

ROB DYRDEK BUYS DNA: EXCLUSIVE INTERVIEW
http://hellaclips.com/videos/view/19712

Fuck yeah, so I guess Berra is not coming back. Rob is tight, and to give a control of a team to Dill and AVE, this couldnt be any better.

[foureyedjim]

I think inside, nobody really likes Berra that much.  I see the people around him using him for personal gains rather than actually befriending him haha

[The Math Professor]

http://www.celebritynetworth.com/richest-athletes/rob-dyrdek-net-worth/

the same site has Rodney Mullen at 30 million and Rick Howard at 45 million, so not sure how accurate that is.  not saying they shouldn't be that rich, but i just don't see it.

Net Worth includes ownership in companies and whatnot, not just cash in the bank.  Rick Howard is part owner in Crailtap, which is pretty bigtime.  And Rodney and Daewon started Almost, on top of all the royalties he's had from video games he's appeared in.  I can imagine both those dudes being pretty well off.

I think Rodney gets royalties whenever someone does a flip trick on flat.