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Skateboarding => USELESS WOODEN TOY BANTER => Topic started by: FrenchFuck on December 05, 2015, 08:59:16 AM

Title: Which company has the worst marketing?
Post by: FrenchFuck on December 05, 2015, 08:59:16 AM
Shit graphics, no "team" feel, bland like rice, trying to survive off the name alone
Title: Re: Which company has the worst marketing?
Post by: HASHTAG on December 05, 2015, 09:18:23 AM
Blind maybe?
Title: Re: Which company has the worst marketing?
Post by: Monty Burns on December 05, 2015, 09:22:54 AM
Shit graphics, no "team" feel, bland like rice, trying to survive off the name alone

Might be easier to name the ones who are doing it " right "  . There are alot of companies / riders who basically just coast along .
And theres alot of companies Im quite puzzled by how they are still in business ( Not that I want them to close )
Title: Re: Which company has the worst marketing?
Post by: jimmyhoffa on December 05, 2015, 09:23:16 AM
Darkstar 3D and i agree blind too
Title: Re: Which company has the worst marketing?
Post by: TrustNo1 on December 05, 2015, 09:32:57 AM
Almost. I haven't seen one in the wild in years, their graphics are pretty lame (excluding the super hero ones, sometimes those are decent.), and I don't even know who is still on their team. Last ad I saw from them was that gimmicky "Double Impact" shit they were running a while back.
Title: Re: Which company has the worst marketing?
Post by: shit_for_brains on December 05, 2015, 09:53:54 AM
I love Real, but their team, reputation, and quality is all they have. Their "image" and graphics are total shit and for a company held in as high regard as they are, that's weird.
Title: Re: Which company has the worst marketing?
Post by: Jordick on December 05, 2015, 09:54:24 AM
3D, almost all dwindle companies, Santa Cruz, Flip. I feel like New Balance has no team feel.
Title: Re: Which company has the worst marketing?
Post by: too much on December 05, 2015, 11:42:21 AM
Nike...what Nike is doing is creating super diverse teams with no culture. All traditional skate brands have a culture and Nike has no culture except their bullshit corporate culture. Maybe when Jordan was in his heyday Nike had some of his culture but the NBA was gangster as fuck back then. They have great shoes and whatever but I don't like how there is nothing to identify with the brand other than being a world domination shit for decades. I can't get into any Nike marketing but I have skated their shoes for many years and would again so whatever haha.
Title: Re: Which company has the worst marketing?
Post by: Grind King Rims on December 05, 2015, 11:44:32 AM
Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
Title: Re: Which company has the worst marketing?
Post by: 360 frip on December 05, 2015, 12:04:15 PM
Hubba skanks are pretty played out. Are they even in business any more?

Title: Re: Which company has the worst marketing?
Post by: alonelikeastone on December 05, 2015, 12:10:26 PM
Victim. So much potential though.
Title: Re: Which company has the worst marketing?
Post by: Tracer on December 05, 2015, 12:27:36 PM
revive
world
scumco
black label
Title: Re: Which company has the worst marketing?
Post by: artsy on December 05, 2015, 01:48:10 PM
skatemental might not have 'bad' marketing but i think it's over the top corny
Title: Re: Which company has the worst marketing?
Post by: 20matar on December 05, 2015, 02:17:00 PM
Plan B's graphics are shit, but it's hard to say that they're a bad team.
Title: Re: Which company has the worst marketing?
Post by: JamesFardy on December 05, 2015, 02:22:15 PM
I want to say Slave, because I just never see or hear anything, but maybe it's like a less is more kind of thing, idk. If that is the case it seems to be working on my sheep-like mind. Maybe they are the best marketers....
Title: Re: Which company has the worst marketing?
Post by: nino brown on December 05, 2015, 02:40:37 PM
I want to say Slave.
shut yo bitch ass up
Title: Re: Which company has the worst marketing?
Post by: Sold Out on December 05, 2015, 02:49:04 PM
I agreed on Santa Cruz, their stuff is hella bland and their team is random as hell. I agree with the Nike comments above. There's some Nike marketing that I think is really well done, but their team is really bad. Even watching chronicles it was so weird seeing lance with Kevin and Coulden , their team has no direction. Where as you look at adidas and the whole team seems like they could all hang out. It's cool to see guys like Lowry & Gonz hanging out.
Title: Re: Which company has the worst marketing?
Post by: Sold Out on December 05, 2015, 02:51:22 PM
Also the girl/chocolate brands. Which is weird because they used to have amazing marketing and their whole team felt like they were good friends and hung out. Now it seems like a random list of bland dudes.
Title: Re: Which company has the worst marketing?
Post by: violentpizza on December 05, 2015, 02:59:34 PM
That chuting star company that always has an ad in thrasher
Title: Re: Which company has the worst marketing?
Post by: WantSomeSlaw on December 05, 2015, 03:41:55 PM
Darkstar 3D and i agree blind too
These were my first thoughts too. it's funny because everyone on those teams kills it, if they just promoted themselves a little AND GOT THEIR BOARDS OUT OF WALMART (obviously that doesn't apply to 3D) then they would be so much better
Also someone mentioned consolidated too, good point they barely promote themselves
Title: Re: Which company has the worst marketing?
Post by: Makaveli on December 05, 2015, 03:49:30 PM
Organika. Other than Karl and Walker, I doubted any of those dudes ever met...
Title: Re: Which company has the worst marketing?
Post by: georgethecat on December 05, 2015, 04:20:00 PM
I loathe Nike's presence in skateboarding as much as the next guy, but they're one of the most successful marketing machines in the history of modern commerce.  The companies with the worst marketing are probably the ones that do not exist anymore.  Also, G-Shock.
Title: Re: Which company has the worst marketing?
Post by: shark tits on December 05, 2015, 04:43:54 PM
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Darkstar 3D and i agree blind too
[close]
These were my first thoughts too. it's funny because everyone on those teams kills it, if they just promoted themselves a little AND GOT THEIR BOARDS OUT OF WALMART (obviously that doesn't apply to 3D) then they would be so much better
Also someone mentioned consolidated too, good point they barely promote themselves
all the more tragic because they were once 'kings of promotion'.
Title: Re: Which company has the worst marketing?
Post by: ChuckRamone on December 05, 2015, 05:22:28 PM
any company that makes you think of suburban malls like element, flip, santa cruz or plan b. one thing these companies all have in common is a really distinct logo that they plaster all over everything.

but the funny thing is, I think all of these companies are actually pretty successful business wise. so their promotion is apparently really good. their image not so much. I'm not sure what exactly marketing is, come to think of it. I never took any business classes.
Title: Re: Which company has the worst marketing?
Post by: jimmyhoffa on December 05, 2015, 05:30:39 PM
revive
world
scumco
black label

scumco is sick!
Title: Re: Which company has the worst marketing?
Post by: MileHighSkateboarding on December 05, 2015, 05:45:15 PM
Expand Quote
Shit graphics, no "team" feel, bland like rice, trying to survive off the name alone
[close]

Might be easier to name the ones who are doing it " right "  . There are alot of companies / riders who basically just coast along .
And theres alot of companies Im quite puzzled by how they are still in business ( Not that I want them to close )

Touche!

But just off the top of my head, that Revive garbage, Primitive and SOVRN (whatever the hell that is)
Title: Re: Which company has the worst marketing?
Post by: Pretty Serious on December 05, 2015, 06:33:11 PM
The one you never heard of.
Title: Re: Which company has the worst marketing?
Post by: andocom on December 05, 2015, 06:34:26 PM
revive
world
scumco
black label


I would say revive would be the amongst the best, considering how popular they are and how shit their team is.
Title: Re: Which company has the worst marketing?
Post by: MYXGAMES2015 on December 05, 2015, 06:46:50 PM
Yezzur! -- Is that even still a thing?
Dummy Wheels -- No new tech, is anyone even on the team besides Beagle and Antwan? Why would I buy these over bones?
ATM -- Chain wallets
Z-Flex -- Never seen one ever, whole team is nobodies, no content ever
Globe -- Only shoes I remember are pre-2002, probably one of the least quality, least innovative companies around
Osiris -- Killed by those awful 12 year old scooter kid rainbow high tops
Title: Re: Which company has the worst marketing?
Post by: yapple dapple on December 05, 2015, 07:41:56 PM
Given2.0
Title: Re: Which company has the worst marketing?
Post by: Tracer on December 05, 2015, 07:50:34 PM
Expand Quote
revive
world
scumco
black label

[close]
scumco is sick!
I hope scumco survives but I'm not buying anything that says scumco on it. That's as regular as heroin skateboards
Title: Re: Which company has the worst marketing?
Post by: Degobrah on December 05, 2015, 11:24:36 PM
osiris, i want to be down for them but they aren't doing jack shit, i thought they were relaunching and they had some newer shoes but that was months ago, and with the shoes they do have the sol was good but they have that shitty nubuck that rips fast as fuck. idk why i haven't seen a osiris bankrupt thread yet, i guess the mall kid money is keeping them afloat.
Title: Re: Which company has the worst marketing?
Post by: acidophilus milk on December 06, 2015, 12:20:49 AM
Expand Quote
Expand Quote
revive
world
scumco
black label

[close]
scumco is sick!
[close]
I hope scumco survives but I'm not buying anything that says scumco on it. That's as regular as heroin skateboards
I regret feeding the trolls, but fuck man herion and everything fos does from the art direction to the eclectic team is awesome, and the boards are quality unlike a poster by the name of Tracer
Title: Re: Which company has the worst marketing?
Post by: Grind King Rims on December 06, 2015, 04:52:04 AM
Expand Quote
Expand Quote
Expand Quote
revive
world
scumco
black label

[close]
scumco is sick!
[close]
I hope scumco survives but I'm not buying anything that says scumco on it. That's as regular as heroin skateboards
[close]
I regret feeding the trolls, but fuck man herion and everything fos does from the art direction to the eclectic team is awesome, and the boards are quality unlike a poster by the name of Tracer
Plus whenever you talk about their team riders you get to say it like, "Gou Miyagi is on heroin." Always makes me smile.
Title: Re: Which company has the worst marketing?
Post by: givecigstosurfgroms on December 06, 2015, 03:20:21 PM
real is the worst one   brands jaime thomas did (except 1st zero years)  I totally buy real decks tho they're made good.  Alot of girls stuff      To me a company like darkstar or plan b wouldnt count
Title: Re: Which company has the worst marketing?
Post by: TwisT on December 06, 2015, 04:14:00 PM
That chuting star company that always has an ad in thrasher

Chutingstar is such a good shop. I've bought maybe 75% of my product there over the last year. Huge selection, fair prices. free indoor park. The staff is cool. As much as I love that place though, I can see how their doesn't exactly scream, I'm hip

$lave has a sick team and art direction, I don't see much on the promo side though. I thought they were out of business.

I think etnies is making a great shoe that stands up to quality of converse and #NB. Also they are still skater owned. I don't feel like they're doing enough to let skaters know how good their shoes are now.
Title: Re: Which company has the worst marketing?
Post by: Schmaltz on December 06, 2015, 05:16:28 PM
REAL has the worst graphics.
Title: Re: Which company has the worst marketing?
Post by: Tracer on December 06, 2015, 05:19:59 PM
This isn't about graphics it's about marketing. REAL has one of the dopest teams and some of the best boards.

A real rider is on every second cover, and everyone knows they make the best boards.. That's pretty solid marketing if you ask me
Title: Re: Which company has the worst marketing?
Post by: JamesFardy on December 06, 2015, 05:28:20 PM
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I want to say Slave.
[close]
shut yo bitch ass up

Why?
Title: Re: Which company has the worst marketing?
Post by: hufs calve muscles on December 06, 2015, 05:45:35 PM
Primitive is on Plan B 2.0 levels of snooze fest
Title: Re: Which company has the worst marketing?
Post by: too much on December 06, 2015, 07:19:20 PM
I loathe Nike's presence in skateboarding as much as the next guy, but they're one of the most successful marketing machines in the history of modern commerce.  The companies with the worst marketing are probably the ones that do not exist anymore.  Also, G-Shock.

Marketing though, the Swoosh? Nike is successful because it was one of the early pioneers of cheap overseas labor for shoes n apparel. With that money they bought the best athletes to promote their cheap over priced product. What got them so much ground in skateboarding is they went after the retail market and put all the shops on contract who purchased from Nike. I think it's more strategic business planning than marketing.

Nike's marketing is to take the best athlete and just do an ad with them and have the nike logo and some nike slogan. They do this with every sport they're involved in. I'm sure Nike SB has some just do it hashtag equivalent, why any skater would be hyped on that marketing is a trip. If Starbucks made a brand in skateboarding it's marketing approach would be just like Nike, mage corporate culture marketing.

Nike doesn't bring anything new to the table "marketing wise" to skateboarding. They make a few good shoes and assemble a great team, they have so much purchasing power they can just take over the market. If anything Nike SB marketing would be on the level of a Super Bowl commercial which costs millions of dollars. I can't remember if that Prod commercial was actually a Super Bowl spot, but that ad is an example of Nike's level of marketing. The skateboard community does not relate to that level of income. We are taking advantage of Nike's involvement but there are some consequences.
Title: Re: Which company has the worst marketing?
Post by: mooraga on December 06, 2015, 08:38:28 PM
Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.

true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....
Title: Re: Which company has the worst marketing?
Post by: MAGIC POTTY BABY BITCH on December 07, 2015, 07:47:33 AM
I love Real, but their team, reputation, and quality is all they have. Their "image" and graphics are total shit and for a company held in as high regard as they are, that's weird.

Not to mention they even bite other companies, a while back when welcome was getting big real brought out weird shaped boards with weird animal hybrid graphics and rails already attached.
Title: Re: Which company has the worst marketing?
Post by: reptar_bar on December 07, 2015, 08:17:23 AM
theres so many stupid small companies like yezzur and revive, as far as it goes for the big companies, i think plan b has some of the worst graphics, along with blind and darkstar. strange how both teams are stacked with riders though. fallens image is shit as well
Title: Re: Which company has the worst marketing?
Post by: RickyRetardo on December 07, 2015, 09:24:37 AM
In terms of graphics, there was a weird stretch where a lot of the brands being mentioned (Plan B, Darkstar, Birdhouse, Nike SB, Element, Blind etc.) were all using a design agency called "SoupGraphix" which seems to now be defunct. Despite being talented illustrators and designers there didn't seem to be any real creative direction or soul to what they were creating. They were just churning out the same thing over and over again. Lot's of skulls, lots of animals and lots of Jim Phillips esque type of stuff; it just felt like really nice clipart. If you took the logo's off of the graphics, you honestly couldn't tell the difference between a Plan B board and a Blind.

I have no idea who thought that was a good idea but, it must have made it hard to be a rep or market any of that when it each brand looked identical (in most cases).

(https://jonathanboonzaaier.files.wordpress.com/2013/02/jonathan-boonzaaier-soup-graphix-interview.jpg?w=940)
Title: Re: Which company has the worst marketing?
Post by: ohhgreenworld on December 07, 2015, 10:24:59 AM
Marketing?

Filament Shoes

From their website: "Filament is about Skateboarding, art and music." What the hell does that even mean? They arnt putting shows on, or even demos. Plus, their website sucks, and dosent represent the spirit animal that they claim to be.

I dont understand them at all, or their image. Which is why they are terrible at marketing.
Title: Re: Which company has the worst marketing?
Post by: TwisT on December 07, 2015, 10:32:00 AM
Also,

I don't think birdhouse capitalizes on the fact that they have a 2(3?) time KOTR squad. And arguably one of the best (my fav) teams in skateboarding right now. They could be echoing that Baker3 era homie vibe.
Title: Re: Which company has the worst marketing?
Post by: 20matar on December 07, 2015, 11:10:23 AM
Also,

I don't think birdhouse capitalizes on the fact that they have a 2(3?) time KOTR squad. And arguably one of the best (my fav) teams in skateboarding right now. They could be echoing that Baker3 era homie vibe.

I'll bite. How do you think that Birdhouse should capitalize on their KOTR-winning squad?
Title: Re: Which company has the worst marketing?
Post by: Senrud on December 07, 2015, 12:08:27 PM
This isn't about graphics it's about marketing. REAL has one of the dopest teams and some of the best boards.

A real rider is on every second cover, and everyone knows they make the best boards.. That's pretty solid marketing if you ask me

They also did the build project, the pushing city series, and alway put out quality videos. They do shit skateboarders should appreciate and they do it well. Their marketing is fine.
Title: Re: Which company has the worst marketing?
Post by: Papa Squat on December 07, 2015, 12:35:16 PM
Stereo. Think about the team they had at one point, (Clint, Benny Fairfax, Shimizu, Renaud, Olly Todd, Supa, Dyson Ramones, Ben Gore) and they let all that go by doing crap for marketing with the team (and not paying people). They seem more interested in putting Dune and J.Lee out there than their own team. Now look at Stereo... total crap no one cares about. Sad as they were one of the sickest companies in the 90's and when they came back they had pretty good effort.
Title: Re: Which company has the worst marketing?
Post by: Chavo on December 07, 2015, 12:43:17 PM
Nike...what Nike is doing is creating super diverse teams with no culture. All traditional skate brands have a culture and Nike has no culture except their bullshit corporate culture. Maybe when Jordan was in his heyday Nike had some of his culture but the NBA was gangster as fuck back then. They have great shoes and whatever but I don't like how there is nothing to identify with the brand other than being a world domination shit for decades. I can't get into any Nike marketing but I have skated their shoes for many years and would again so whatever haha.

If anything, one must admire their tenacity. Then again, Exxon would take whatever means to acquire a new profitable energy source. Unlike Converse and Adidas, who both made years and years of shit ads made by low level creative teams, Nike realized early on that they were out of touch with skateboarding. Subsequently, they hired cultural anthropologists to study skateboarders (in the "field"), and more importantly, recruited some of skateboarding's industry top cognoscenti from a now-defunct skate/lifestyle publication to lead marketing.

Nike's successful model of exclusive retail channels is not new. Almost every industry other than skateboarding makes some effort to control which stores carry their goods (most skate companies also require dealer applications, but they are designed to cater to bigger or more established stores that can pay their bills). To answer the op, worst can simultaneously be the best.
Title: Re: Which company has the worst marketing?
Post by: pencil on December 07, 2015, 04:08:03 PM
AMMO
has anyone ever seen one out in the wild?
Title: Re: Which company has the worst marketing?
Post by: Gray Imp Sausage Metal on December 07, 2015, 04:25:42 PM
Marketing?

Filament Shoes

From their website: "Filament is about Skateboarding, art and music." What the hell does that even mean? They arnt putting shows on, or even demos. Plus, their website sucks, and dosent represent the spirit animal that they claim to be.

I dont understand them at all, or their image. Which is why they are terrible at marketing.

Hahaha you just made me remember when they tried that whole spirit animal angle ... fucking ROFL
Title: Re: Which company has the worst marketing?
Post by: Tracer on December 07, 2015, 04:40:39 PM
Filament will fold soon. My local shop got them in and a week later they were 30% off. The only team rider I know is moose
Title: Re: Which company has the worst marketing?
Post by: GAY on December 07, 2015, 05:08:32 PM
That chuting star company that always has an ad in thrasher

The way they spell their company name always makes me do a double take and think of taking a dump for some reason.
Title: Re: Which company has the worst marketing?
Post by: Sk.A.T.A.N on December 07, 2015, 06:26:17 PM
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Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
[close]

true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....


God, Jart is the worst! I just hate all their image, they are the bland of the blandness, and the boards arent that great but yeah for the price they arent bad. They have a team full of rippers, they just need a fucking rebranding... Also, " jart" is a really bad name tbh.
Title: Re: Which company has the worst marketing?
Post by: tangar on December 08, 2015, 12:52:27 AM
definitely not Father Figure Skateboards  ;) @fatherfigureskate

but really tho, the first one that popped into my mind was plan b. because the question is about marketing. bad graphics are everywhere. i dont recall a recent plan b ad that got me hyped, a web clip that i was excited to click, or any online content that got me interested really. reals graphics 85% of the time are bad, but their online and in print presence is hard to compete with. im currently skating my first real board and i loved it right of the bat. ill seriously never buy a plan b.
Title: Re: Which company has the worst marketing?
Post by: Turtle Boy on December 08, 2015, 02:16:42 AM
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Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
[close]

true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....

[close]

God, Jart is the worst! I just hate all their image, they are the bland of the blandness, and the boards arent that great but yeah for the price they arent bad. They have a team full of rippers, they just need a fucking rebranding... Also, "Jart" is a really bad name tbh.


Jart is a good one. They have good products, made in a top notch spanish factory. The family that owns jart has initially a background in woodworking. They used to make wooden furnitures for the whole spanish market so they know what they are doing in term of products. Their woods comes from canada, and the whole process is made in spain, no drying bullshit by other companies...
They make their board one by one, and have a shitload of shapes available. They also do the graphic part.
Their product is really good and they have been producing boards for around 50 brands in Europe (Antiz, Frank and a lot of others...). They are cheap because they are in charge of the whole process, so you don't have too much middlemen.

In term of marketing, they have no idea of what they are doing. They have a limited knowledge on the skateboarding culture, but work with some guys that are true skaterats, the sad thing is they don't give them enough power. The ones that makes the final decisions are 3 brothers who decide in term of numbers instead of deciding in terms of skaterats culture. They still have a good team.

They been producing boards for close to 15 years, which is not that bad in the skate world where a lot of brands come and go even when they are backed by big names (Bueno, Mystery, Aesthetics, Rasa Libre, 3D...)

The thing is they are making money selling bad graphics on a good product for cheap. Why change if it works? They have a segment and they use it. A Jart board is 30% cheaper than any other brand, and the quality is on par (much better than Girl/choco).

The good thing about their marketing is that they've been doing the same shit for years, and if trends change, they'll stil be doing their logo boards... Which means they don't depend on trends unlike brands like Zero/Creature/Palace/DGK that have a strong identity but are prone to disappear when the trend change.

Being bland is not necessarily a bad thing, because a lot of skaters don't care about a bland product if the product is good.
For example riding a DGK/Zero/enjoi boards is making some kind of statement about your style, your skateboarding; while riding a Real/Jart/Almost is not making any statement.

That is one of the reasons that lot of people would buy a Jart board over a DGK/Zero/Enjoi board that costs 30% more here in Europe. Given a limited choice in the same range of price, a lot of people prefer a bland but quality product over a strong identified product with on par quality that costs 30% more.
Title: Re: Which company has the worst marketing?
Post by: too much on December 08, 2015, 02:25:07 AM
Expand Quote
Nike...what Nike is doing is creating super diverse teams with no culture. All traditional skate brands have a culture and Nike has no culture except their bullshit corporate culture. Maybe when Jordan was in his heyday Nike had some of his culture but the NBA was gangster as fuck back then. They have great shoes and whatever but I don't like how there is nothing to identify with the brand other than being a world domination shit for decades. I can't get into any Nike marketing but I have skated their shoes for many years and would again so whatever haha.
[close]

If anything, one must admire their tenacity. Then again, Exxon would take whatever means to acquire a new profitable energy source. Unlike Converse and Adidas, who both made years and years of shit ads made by low level creative teams, Nike realized early on that they were out of touch with skateboarding. Subsequently, they hired cultural anthropologists to study skateboarders (in the "field"), and more importantly, recruited some of skateboarding's industry top cognoscenti from a now-defunct skate/lifestyle publication to lead marketing.

Nike's successful model of exclusive retail channels is not new. Almost every industry other than skateboarding makes some effort to control which stores carry their goods (most skate companies also require dealer applications, but they are designed to cater to bigger or more established stores that can pay their bills). To answer the op, worst can simultaneously be the best.

Dude they do not have any culture. Only when Jordan was dominating the Swoosh, nowadays it's super corporate.
Title: Re: Which company has the worst marketing?
Post by: lampshade on December 08, 2015, 02:47:25 AM
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Nike...what Nike is doing is creating super diverse teams with no culture. All traditional skate brands have a culture and Nike has no culture except their bullshit corporate culture. Maybe when Jordan was in his heyday Nike had some of his culture but the NBA was gangster as fuck back then. They have great shoes and whatever but I don't like how there is nothing to identify with the brand other than being a world domination shit for decades. I can't get into any Nike marketing but I have skated their shoes for many years and would again so whatever haha.
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If anything, one must admire their tenacity. Then again, Exxon would take whatever means to acquire a new profitable energy source. Unlike Converse and Adidas, who both made years and years of shit ads made by low level creative teams, Nike realized early on that they were out of touch with skateboarding. Subsequently, they hired cultural anthropologists to study skateboarders (in the "field"), and more importantly, recruited some of skateboarding's industry top cognoscenti from a now-defunct skate/lifestyle publication to lead marketing.

Nike's successful model of exclusive retail channels is not new. Almost every industry other than skateboarding makes some effort to control which stores carry their goods (most skate companies also require dealer applications, but they are designed to cater to bigger or more established stores that can pay their bills). To answer the op, worst can simultaneously be the best.
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Dude they do not have any culture. Only when Jordan was dominating the Swoosh, nowadays it's super corporate.

Nike are masters of marketing.  The swoosh is one of the most recognized logos in the world.  Like Mcdonald's and Marlboro.  They are considered the best or "elite" brand in a lot of different sports. 

   
Title: Re: Which company has the worst marketing?
Post by: Esquivel on December 08, 2015, 04:57:07 AM
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Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
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true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....



their quality is beyond shite. its the fact that most start up companies have their boards made at the jart factory. and then of course the fact that they are cheap. when a girl board in greece costs 80 euros a jart board costs 50 euros including grip. i myself used to skate a new jart board every week instead of a new "american" board every 2 weeks or even month. then i realised how stupid that was. switched back to proper boards
Title: Re: Which company has the worst marketing?
Post by: Esquivel on December 08, 2015, 05:20:40 AM
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Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
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true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,�  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....

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God, Jart is the worst! I just hate all their image, they are the bland of the blandness, and the boards arent that great but yeah for the price they arent bad. They have a team full of rippers, they just need a fucking rebranding... Also, "Jart" is a really bad name tbh.
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Jart is a good one. They have good products, made in a top notch spanish factory. The family that owns jart has initially a background in woodworking. They used to make wooden furnitures for the whole spanish market so they know what they are doing in term of products. Their woods comes from canada, and the whole process is made in spain, no drying bullshit by other companies...
They make their board one by one, and have a shitload of shapes available. They also do the graphic part.
Their product is really good and they have been producing boards for around 50 brands in Europe (Antiz, Frank and a lot of others...). They are cheap because they are in charge of the whole process, so you don't have too much middlemen.

In term of marketing, they have no idea of what they are doing. They have a limited knowledge on the skateboarding culture, but work with some guys that are true skaterats, the sad thing is they don't give them enough power. The ones that makes the final decisions are 3 brothers who decide in term of numbers instead of deciding in terms of skaterats culture. They still have a good team.

They been producing boards for close to 15 years, which is not that bad in the skate world where a lot of brands come and go even when they are backed by big names (Bueno, Mystery, Aesthetics, Rasa Libre, 3D...)

The thing is they are making money selling bad graphics on a good product for cheap. Why change if it works? They have a segment and they use it. A Jart board is 30% cheaper than any other brand, and the quality is on par (much better than Girl/choco).

The good thing about their marketing is that they've been doing the same shit for years, and if trends change, they'll stil be doing their logo boards... Which means they don't depend on trends unlike brands like Zero/Creature/Palace/DGK that have a strong identity but are prone to disappear when the trend change.

Being bland is not necessarily a bad thing, because a lot of skaters don't care about a bland product if the product is good.
For example riding a DGK/Zero/enjoi boards is making some kind of statement about your style, your skateboarding; while riding a Real/Jart/Almost is not making any statement.

That is one of the reasons that lot of people would buy a Jart board over a DGK/Zero/Enjoi board that costs 30% more here in Europe. Given a limited choice in the same range of price, a lot of people prefer a bland but quality product over a strong identified product with on par quality that costs 30% more.

are you serious jart boards are superior to girl? i have never seen a girl board form pressure cracks at the tips. nor have i seen a girl board entirely loose its pop and flatten after 4 hours skate. i have been riding only jart, girl and kayo boards for the last 8+ years  (actually only girl for the last one) and jart boards could even be compared to the very cheap chinese blanks. they used to make really good boards a couple of years after they had first started but the latest ones i skated were terrible. I really hope this changes soon because it will mean i can skate good wood for cheap. plus girl shapes fucking suck big time. kayo are good in all aspects but hard to find in quantity
Title: Re: Which company has the worst marketing?
Post by: Filip on December 08, 2015, 06:02:59 AM
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Not entirely relevant, but can you believe that Consolidated and Natural Koncept are still going? I mean they've both always been kind of underground companies, but holy crap, how does NK stay in business?

Also, they've got a damn great team, but Jart has such a horrible aesthetic. The worst music in their videos (I think they might actually occasionally ignore their skater's song requests), basically no graphics other than logo boards in different colours. Heard a rumour that it's not owned by anyone interested in skateboarding at all, maybe a surf company or something, and it made sense to me. The only feel I get from their company is "corporate".

Real make great boards and have a stacked team, but they're also guilty of too many logo boards and their graphics have been going downhill for a couple of years too.
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true
but according to a friend, who its a shop owner in Madrid, they sell like crazy in Spain and part of Europe,�  mostly cause they are really cheap and their quality its beyond good.....
.... so their marketing campain its basically cheap shit but quality stuff....

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God, Jart is the worst! I just hate all their image, they are the bland of the blandness, and the boards arent that great but yeah for the price they arent bad. They have a team full of rippers, they just need a fucking rebranding... Also, "Jart" is a really bad name tbh.
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Jart is a good one. They have good products, made in a top notch spanish factory. The family that owns jart has initially a background in woodworking. They used to make wooden furnitures for the whole spanish market so they know what they are doing in term of products. Their woods comes from canada, and the whole process is made in spain, no drying bullshit by other companies...
They make their board one by one, and have a shitload of shapes available. They also do the graphic part.
Their product is really good and they have been producing boards for around 50 brands in Europe (Antiz, Frank and a lot of others...). They are cheap because they are in charge of the whole process, so you don't have too much middlemen.

In term of marketing, they have no idea of what they are doing. They have a limited knowledge on the skateboarding culture, but work with some guys that are true skaterats, the sad thing is they don't give them enough power. The ones that makes the final decisions are 3 brothers who decide in term of numbers instead of deciding in terms of skaterats culture. They still have a good team.

They been producing boards for close to 15 years, which is not that bad in the skate world where a lot of brands come and go even when they are backed by big names (Bueno, Mystery, Aesthetics, Rasa Libre, 3D...)

The thing is they are making money selling bad graphics on a good product for cheap. Why change if it works? They have a segment and they use it. A Jart board is 30% cheaper than any other brand, and the quality is on par (much better than Girl/choco).

The good thing about their marketing is that they've been doing the same shit for years, and if trends change, they'll stil be doing their logo boards... Which means they don't depend on trends unlike brands like Zero/Creature/Palace/DGK that have a strong identity but are prone to disappear when the trend change.

Being bland is not necessarily a bad thing, because a lot of skaters don't care about a bland product if the product is good.
For example riding a DGK/Zero/enjoi boards is making some kind of statement about your style, your skateboarding; while riding a Real/Jart/Almost is not making any statement.

That is one of the reasons that lot of people would buy a Jart board over a DGK/Zero/Enjoi board that costs 30% more here in Europe. Given a limited choice in the same range of price, a lot of people prefer a bland but quality product over a strong identified product with on par quality that costs 30% more.
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are you serious jart boards are superior to girl? i have never seen a girl board form pressure cracks at the tips. nor have i seen a girl board entirely loose its pop and flatten after 4 hours skate. i have been riding only jart, girl and kayo boards for the last 8+ years  (actually only girl for the last one) and jart boards could even be compared to the very cheap chinese blanks. they used to make really good boards a couple of years after they had first started but the latest ones i skated were terrible. I really hope this changes soon because it will mean i can skate good wood for cheap. plus girl shapes fucking suck big time. kayo are good in all aspects but hard to find in quantity

I swear you are the only one I ever heard that has problems with Jart boards. Majority of decks I, or anyone I know skates, are made by Jart, be it their own brand or the decks they make, and they always perform good. Your shop probably does some fucked up things with their decks, because I have no idea how else would that be possible. I have had only good experience with their boards, unlike anything Dwindle or Crailtap I ever skated, or someone I know skated.
Title: Re: Which company has the worst marketing?
Post by: Esquivel on December 08, 2015, 06:16:00 AM
thread deterioration here.
girl and jart boards were bought at the same shop so i suppose they get treated the same way. i may have to check on jart again but seriously, i have not skated a decent jart board since 2006-ish and all jart spin offs i have seen (clan comes to mind) had terrible problems with pressure cracks and also very flat, unconcaved tips
Title: Re: Which company has the worst marketing?
Post by: Filip on December 08, 2015, 06:21:03 AM
Im not saying you are wrong, it just seems weird to me, because all their boards I have ever skated or seen have been the highest quality, ever since they started.  And Im a big guy, 185cm and almost 90 kilos, so its not like Im not heavy so I dont break boards.
Title: Re: Which company has the worst marketing?
Post by: Turtle Boy on December 08, 2015, 06:32:06 AM
I've ridden a lot of Jart boards, girl, dwindle,  polar, DLX, Hopps...
And even if Hopps and DLX are generally super good, Jart is way better than the girls that I've had, and on par with any dwindle.

I don't know why yours felt bad. Maybe the transportation or storage conditions were bad. The one I've had where directly fresh from the factory.
Maybe their boards suffer from bad transportation or bad storage conditions.

It's funny because I've never heard this kind of complains on products from any of the french/german/English/Russian brands that Jart manufactures, only complains I hear is when it comes to the Jart brand, which makes me wonder if the complaint is objective, or just due to the fact that is Jart.

I've stopped to skate Jart a couple years ago, because I want to push Pontus hard work, so I try to only skate Polar (or Hopps when I find one), so I don't know how is the current level of quality.
A couple months ago I heard they bought new machines and hired a dedicated engineer to improve the quality of their products.

EDIT: Let's not focus on Jart, you know who has a bad marketing? Globe. I know their product is not bad, they have a great team, have been in the skateboarding world for a long time, but they still struggle to be relevant.
Title: Re: Which company has the worst marketing?
Post by: Sk.A.T.A.N on December 08, 2015, 07:53:02 AM
My experience with Jart is they are average at best. The price is good but they arent that great quality wise. I havent had a Jart in a long time but i've had 2 Antiz (same factory as you say) recently and they were the least durable boards i've had. A shame because i love the brand and want to support them. A friend of mine had a Jart blank on past christmas and it broke the 3rd day skating flat (this guy doesnt break boards). The quality compared to, lets say, a generator board (polar, magenta, etc) is night and day.
Title: Re: Which company has the worst marketing?
Post by: chump91 on December 08, 2015, 10:03:50 AM
Nike...what Nike is doing is creating super diverse teams with no culture. All traditional skate brands have a culture and Nike has no culture except their bullshit corporate culture. Maybe when Jordan was in his heyday Nike had some of his culture but the NBA was gangster as fuck back then. They have great shoes and whatever but I don't like how there is nothing to identify with the brand other than being a world domination shit for decades. I can't get into any Nike marketing but I have skated their shoes for many years and would again so whatever haha.

Backed 100% except I'll always buy Es or Emerica
Title: Re: Which company has the worst marketing?
Post by: Tufty on December 08, 2015, 10:31:33 AM
 Jart image is shit but quality is very good. I am a big guy, 2m 98kilos, and I skate entirly jart bords with a few exceptions. The only grudge I have against jart is that their boards dont feel good right away and they are rather hard and stiff for a few sessions. Jart boards are the most durable boards I have ever skated for sure. The best skate feel for me were the roger boards my local shop used to carry for a while. Jart boards are on par with roger boards, jart wins at durability and roger wins at best feel with OK durability.
Title: Re: Which company has the worst marketing?
Post by: Grind King Rims on December 08, 2015, 03:22:41 PM
Since I was complaining about their aesthetic before, I feel I should say that Jart's boards are actually very good in my experience (Antiz was good as well). And yeah, I don't know if Americans would know about their sales in Europe, but they're easily one of the biggest brands, they're everywhere.

They still leave a bad taste when I see their ads/videos/graphics though.
Title: Re: Which company has the worst marketing?
Post by: Greg on December 08, 2015, 09:34:03 PM
what about destructo?

i don't even think this runs ads, its either you know or you don't
Title: Re: Which company has the worst marketing?
Post by: pencil on December 08, 2015, 09:49:09 PM
what about destructo?

i don't even think this runs ads, its either you know or you don't

even tensor does a better job marketing lol
Title: Re: Which company has the worst marketing?
Post by: Turtle Boy on December 18, 2015, 02:18:14 AM
Speaking about Jart, they are currently starting a reengineering process to improve the durability of their boards, and make them resist better the transport and storage. I have not too much info about it, but it's probably about the glue they are using.

Also, it appears that they are in talks with big brands (Euro and US) to start manufacturing for them (some of them are slap favourites).

 
Title: Re: Which company has the worst marketing?
Post by: j on December 18, 2015, 02:56:40 AM
cant believe no one's said this one yet...

LOSER
Title: Re: Which company has the worst marketing?
Post by: fickdiepolizei666 on December 18, 2015, 03:23:07 AM
Honey Brand Co.
Title: Re: Which company has the worst marketing?
Post by: tb303 on December 18, 2015, 03:34:45 AM
Guess what, skateboarding is a sport now, like surfing,  all products are redundant .....
'quiksilver has a better team than rip curl I'm going to buy their board shorts'

marketing is about self awareness and affirmation with something cool

I'm a 90's dude as most of us are and back then DC was fresh, Girl and Chocolate were the shit,
Rodney Mullen rode for Globe, Daewong rode for World, everything made more sense and fitted together nicely...

now its brands of spin off brands, hipster retro chic, and rolling your pants up to reveal your trendy socks is a thing,
mustaches ..oh what a glorious thing the progression of skateboarding is, did I mention energy drinks?

Which is why my vote goes to DC, i used to respect and look forward to each new catalog, loved the Droors brand but man they sold
out, whackadoo shit now, proper Target , Walmart, Kmart tier now, I'm not mad I would say hats off to Vans that company keeps it real year after year..
Title: Re: Which company has the worst marketing?
Post by: 360 frip on December 18, 2015, 06:26:22 AM
Guess what, skateboarding is a sport now, like surfing,  all products are redundant .....
'quiksilver has a better team than rip curl I'm going to buy their board shorts'

marketing is about self awareness and affirmation with something cool

I'm a 90's dude as most of us are and back then DC was fresh, Girl and Chocolate were the shit,
Rodney Mullen rode for Globe, Daewong rode for World, everything made more sense and fitted together nicely...

now its brands of spin off brands, hipster retro chic, and rolling your pants up to reveal your trendy socks is a thing,
mustaches ..oh what a glorious thing the progression of skateboarding is, did I mention energy drinks?

Which is why my vote goes to DC, i used to respect and look forward to each new catalog, loved the Droors brand but man they sold
out, whackadoo shit now, proper Target , Walmart, Kmart tier now, I'm not mad I would say hats off to Vans that company keeps it real year after year..


This statement is ironic, right?
Title: Re: Which company has the worst marketing?
Post by: ohhgreenworld on December 18, 2015, 12:16:32 PM
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Guess what, skateboarding is a sport now, like surfing,  all products are redundant .....
'quiksilver has a better team than rip curl I'm going to buy their board shorts'

marketing is about self awareness and affirmation with something cool

I'm a 90's dude as most of us are and back then DC was fresh, Girl and Chocolate were the shit,
Rodney Mullen rode for Globe, Daewong rode for World, everything made more sense and fitted together nicely...

now its brands of spin off brands, hipster retro chic, and rolling your pants up to reveal your trendy socks is a thing,
mustaches ..oh what a glorious thing the progression of skateboarding is, did I mention energy drinks?

Which is why my vote goes to DC, i used to respect and look forward to each new catalog, loved the Droors brand but man they sold
out, whackadoo shit now, proper Target , Walmart, Kmart tier now, I'm not mad I would say hats off to Vans that company keeps it real year after year..

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This statement is ironic, right?

should we tell him?
Title: Re: Which company has the worst marketing?
Post by: Grind King Rims on December 19, 2015, 04:25:32 AM
Go on, then.
Title: Re: Which company has the worst marketing?
Post by: Tyler on December 19, 2015, 01:58:49 PM
Osiris
Title: Re: Which company has the worst marketing?
Post by: DISTANT RUMOURS on December 20, 2015, 11:16:06 AM
what about destructo?

i don't even think this runs ads, its either you know or you don't

Do they still exist?