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This thread of wild speculation about why this kid got a colorway is hilarious.
I mean its just something to discuss. Its not crazy to think about the marketing tactics a company uses. Just curious how a non active skater is being used to sell shoes. I think a few people have had some valid responses as to why they use his design. Big in japan, part of odd future. Fair enough.
The reason its funny to me is that its an open question. Nobody is like “dude rips and gets a ton of coverage, why not?”
Honestly I’m pretty sure its the instagram thing. Dude has like 2 billion internet followers. Lakai is basically trying out being hipster Revive...but even that is a theory