hopefully the trademark applications are denied. That would be fucked the grant a company the use of a common phrase, or acronym of a common phrase for advertising purposes. Trademarking an acronym sounds worse because there could be several different phrases with the same acronym. Get taken to court for using NBD only to explain to the judge that it was being used as "Never Been Done" and not "No Big Deal" Now if they were starting a brand called NBD it might be different...