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I wonder if Consolidated could make more money if they took this opportunity to become the first alt-right Skate brand...
Probably not, but I mean they can’t be doing well
I’d rather slit my throat.
I'm glad Leticia had a great answer. I can't think of anything worse than supporting the extreme-right.
Also, while we are on the subject, I firmly believe that Todd's shoe combined with the infamous ultimatum is what made Nike legitimate among the core. I remember right after these two incidents a certain core dude who likes sombrero footage was rocking Nike and all the local dominos fell behind him. After this guy went against Consolidated and sided with the swoosh it was all over. (Not saying it was all him, but his defection was a really big symbolic moment in the Don't Do It campaign.)
But, I honestly, I feel like Nike boxed Consolidated in and I don't think there was a right answer for the Consolidated here. If they stayed silent the swoosh could pretend Consolidated backed them and the swoosh could continue to steal from the cube's history as a core brand, or Consolidated could make a few aggressive moves trying to defend their history and alienate some within the scene. Either way Nike and its anthropologist market researchers really boxed Consolidated in. (Not to say Consolidated didn't have issues and it was completely innocent, but the game was rigged against them.)
People give P-Rod credit for making Nike, but this has never sat well with me. No one in the core gave a fuck about P-Rod. At the time, he was hated for abandoning eS and Girl.