I wouldn't really consider Joey Brezinski a superstar... and they do have a good roster of riders, but they were much better suited to remain a Euro company and support riders from their own continent. Where is the support for dudes like Flo Mirtain and Charles Collet? In my opinion they are much more talented and deserving than J. Brezinski, but he is the only person Americans (Lucas doesn't count because he is best known for his Lakai/4star fame) know so they have to pump him up.