I thought it was Emerica going under? I wish Sole Tech did a poll and ask it's audience which shoe company they would rather axe off. I am sure everyone would have said Etnies.
Fact is Es was doing the worst, so why the hell would you need a poll? Sole tech doesn't care who buys their shoes as long as someone does. Soletech's 'audience' is the people who buy their shoes. Nuff said...
About the video, this dude is rad in every sense. Really dropping some knowledge in the video, and you can understand when people say they don't care what brands they support. They don't care because it doesn't change what they really enjoy: the actual skateboarding. There's really something so honest about that mindset, and you can't help but respect it.