The owner of my local skates hop claimed that no one really buys Dylan's product because of his name. they just happen to buy it. He claims Dylan Reider's name is really a selling point or makes desirable signature products. I will be the first say that i do not really buy his product or am really influenced by him, but I do enjoy his skating AND I know that there are thousands of skaters who are dressing like Dylan, pretending to be into novels by J. D. Salinger and George Orwell, and rolling up their pant cuffs. I just thought I should bring up how much of an idiot the owner of my local skate shop is.