nah brah, its true they're toying with the idea, nothings been signed or anything as i said they want partnerships but ba doesn't wants it to be "his" company.... think about what you would do, your boss wants to sell you out to wallmart and metal mallisha or you can split and have a share in something new which you can help define as "cool" and present yourself the way you believe you should be presented to an audience who you believe in.... because when skateboardings goes down again wall mart and metal malisha won't be there to carry you, where as your own skateboard company, with fans that actually skateboard will.
...plus nikes got a share in this so some financial incentives have been presented