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It's funny to me because I have a friend in the beer industry who knows the Saint Archer guys and they told them that their goal is not to have the best beer ever, but be a stepping stone beer from people who drink just budwesiers and coors and beers like that.
Isn't that what most 'craft beer' is about?
no
As floop said, and I'm not claiming I'm a beer expert, but someone that only has drinken buds isn't going to like a double IPA or a sour or something like that so, no, that's not what most craft beer is about. I've heard that their IPA is just average and nothing special and that's fine if their not aiming for the smaller die hard beer lover crowd, but it's silly to hear Mikey Taylor talking about how they're trying to make award winning beer.
it's also absurd that they don't show the beer, or talk about the beer at all. i think this company is going to face a huge challenge if they take this marketing approach. like someone said, it's mostly 14 year olds who are going to be into this, who can't buy beer, and by the time they are old enough to get someone to buy them beer they will probably not buy archer.
if they're trying to get the older 20's-40's demographic of people interested in craft beer this is pretty laughable. it would be like starting a car company and doing a 5 minute video of Tiger Woods talking about how he got started golfing. do they really think this video is going to make people want to buy their beer?
there are so many cheesy brands popping up now trying to cash in on the beer craze. thinking that simply attaching some celebrity or sports star will sell beer (like the Iron Maiden beer, or the stupid Ace Frehley beer company [that guy doesn't even drink beer])
Topic: a sentimental journey with mikey taylor (Read 2793 times)