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haha, funny thread
as I mentioned previously, we're restructuring black box and considering all of our options for the future of the brands.
i've spoken with several distribution companies and potential partners, but at this point, all it has been is talk
that sounds like politician shit, but true. change is imperative even if we stay independent; small crew, small overhead, back to the basics
heres the problem as i am sure you are aware. Your brand started off as one thing. Which was dudes going huge, heavy metal, rock and roll single bangers skulls and black and white headbands with lynard skynard jeans. Now skateboarding is going the hipster/artist route. you even changed up your style with the hair and the outfit etc... so now what do you do? you are in the middle of two POLAR (thats for the nerds) opposite camps. You have the money money street league mass appeal and you have the "core" companies that unfortunately are hipster as fuck. So what do you do? obviously you want to make money but youre afraid if you went too far to the mass appeal would lose street cred ala Jason Dill enthroned in unholy judgement but still ally yourself to Berra knowing that the dude you were when you were younger might have thought he was a douche. Whether or not you would have is irrelevant but, it is hard for skaters to see your brand as something inspired and legit. so the question is, are you inspired still? if so by what? if you are simply trying to stay afloat and/or even get some real capital dividends, that will shine through and people wont care. if you are still genuinely motivated by skateboarding, let that shine through, change everything that is simply a reflection of who you were and hang on to what you actually care about. skateboarders care more about feeling like they are part of something genuine. if you dont have that passion, sell your shit and peace out.
I agree with this hugely.
When I was younger, I loved Zero. I loved Zero because it fit with the music and style I liked, and I thought that I was genuinely a part of something.
Now, I don't see Zero, or any of the Blackbox brands, having any genuine vision or following. To me, it's just another company to get a deck, and Fallen is just another company to buy some shoes. Given the chance, I won't by them, because I don't feel that the brand reflects me, or anything I admire.
But, the brand once did. So Zero and the other Blackbox brands have something in the past, and it's a matter of whether you can resurrect, or recreate, the value you once had.
Topic: Zero and Fallen going to Dwindle Distribution (Read 21470 times)