I mean, you won't keep selling product, when your product is shit. I don't know about zero boards, but fallen shoes are notoriously low quality. I bought a tan pair of jack curtains, and the soles fell off in three weeks. I never skated them once, I got them as chillers. And I've heard a million other stories of the same. You can't put garbage out there, especially in a competitive market, and expect people to keep buying them. Maybe dwindle will be able to put more money into the brand, and the quality will rise, and with that, sales.
Side note, how is dwindle so flush? What company do they have that's raking in money? Cliche, maybe? I don't think I've seen blind, dark star, or tensor product in a shop since I was maybe 18.