Its still a fairly new company, it still needs time to grow. I remember when Fallen first started it was small and eventually blew up and then went small again.
Hold on here, I think you're on to something here.
Let's look at this a little closer:
F A L L E N
F I L A M E N T
Both companies use the exact same letters of the alphabet to spell their names.
Now...let's look at the letters they don't share: I M T
Rearrange those letters and you get: T M I
I think you know where I'm going with this.