I think highly stylized editing in branded content is a given these days when so much of the skating is interchangeable. As to when going back to the same old tired places and tricks becomes homage/ re- interpretation, in house music what they found out was that because it had such a generational fall-off every four years or so, you didn't have to brand it as classic or try to pretend it was advancing the culture by pushing boundaries because the current of taste effectively has Alzheimer's. You can just walk in through the same door again and tell the same gag and your consuming public either don't know or don't care if it is sterile or derivative. That said, I do wonder if this was put out by the City Cutts or some other homie crew and not a crossover brand enjoying an(other) upscale NY/LON Fashion Moment whether it would merit as much or indeed any analysis. That is the genius of brand positioning.
Topic: SICKNESS: supreme kids/strobeck (Read 33317 times)