I have nothing but respect that Jamie made a big skateboard company, but that doesn't mean I have to think his shit don't stink. Just like Rocco before him (whose products for the most part I boycotted after the first two years) I don't like people who are controlling. I use to like Zero, had some of their first boards and was stoked on Jamie, he was a breath of fresh air in the early/mid 90's. Look at Zero when it started it was a bunch of raw dudes but you could tell the difference between them.
I just don't like what it has morphed into and yes for the record I do take it personally that he treated veganism as nothing more then a trend to sell a couple of boards, in fact that alone is enough for me to dislike him. Zero has some amazing riders but hell can't we get past this 80's hair metal throwback? That stuff sucked in the 80's and is even worse now. Fuck if you are going to dress metal take some pointers from the Creature team, that is metal not dressing up like a demented transvestite.
And to everyone riding Anti Hero's nuts get the fuck off, those guys are the real deal, no gimmicks just being who the fuck they are and people can't accept that, Anti Hero is the same as it was 10 years ago, and to me that says a lot.