Zero is done

[violentpizza]

I'm always hyped when people who haven't bought a companies board in 5 years get nostalgic when they fold.

[Level 60 Dwarf Paladin]

Better order this masterpiece while I still can...


Really though, I don't care. Zero videos were rad but I never bought anything, ever.

[poor alice]

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What have I become*

[close]

my sweetest friend

I loved this reference.
I was thinking of adding to the discussion but I'm not sure I will, with the current spate of clickbait threads on here I'm finding this rather difficult to believe. Plus , if Zero does go out of business, I would think it's only a matter of time before ISUCK and others start a new brand.

[iKobrakai]

Very sad to see them fold, if that is the case. I loved Zero. It was prety much the embodiment of hard work in skateboarding.

[Atiba Applebum]

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If it's true I'm not surprised.

Jamie Thomas can't even figure out his own image so he's like the last guy who should've ever been living through his brand. � Had dude not been as shrewd as he was on the businesses end of things Zero would've disappeared when it should've (when it lost it's original identity). � 

All that being said it really puts into perspective how special Ed and Gonz really are for being able keep their brands true to themselves for as long as they have.

[close]

LOL, what the fuck are you talking about?

[close]

"LOL" He kept changing the company's creative direction to fit whatever stupid kick he happened to be on. Punk rock, goth, generic 70's hippie, evangelical, liberal political, etc.

And the way he changes from having some decks with riders names on it to some decks with just Zero on then???  Pick a lane buddy!

But man, those liberal political boards were the best!  Still have the Elissa Steamer equal pay act board on my wall. Looking for a Tommy Gunz Control if anyone has that for sale

[Hevonen]

That's fucking right for kicking of Forrest. Bummed for Dane and Tommy though

[stone cold steve austin]

That's fucking right for kicking of Forrest. Bummed for Dane and Tommy though

who is that in your signature? rowley?

[Level 60 Dwarf Paladin]

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If it's true I'm not surprised.

Jamie Thomas can't even figure out his own image so he's like the last guy who should've ever been living through his brand. � Had dude not been as shrewd as he was on the businesses end of things Zero would've disappeared when it should've (when it lost it's original identity). � 

All that being said it really puts into perspective how special Ed and Gonz really are for being able keep their brands true to themselves for as long as they have.

[close]

LOL, what the fuck are you talking about?

[close]

"LOL" He kept changing the company's creative direction to fit whatever stupid kick he happened to be on. Punk rock, goth, generic 70's hippie, evangelical, liberal political, etc.

Yeah, what the fuck was he thinking? Doing what he wanted with his company, fuck that guy.

[pekkaaa]

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That's fucking right for kicking of Forrest. Bummed for Dane and Tommy though

[close]

who is that in your signature? rowley?

Clive Dixon. Also, super bummed if this is true.

[Grind King Rims]

slap needs to stop with these fucking lipstick rumors ...these fucking threads are out of control

[Paul Cicero]

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If it's true I'm not surprised.

Jamie Thomas can't even figure out his own image so he's like the last guy who should've ever been living through his brand. � Had dude not been as shrewd as he was on the businesses end of things Zero would've disappeared when it should've (when it lost it's original identity). �  

All that being said it really puts into perspective how special Ed and Gonz really are for being able keep their brands true to themselves for as long as they have.

[close]

LOL, what the fuck are you talking about?

[close]

"LOL" He kept changing the company's creative direction to fit whatever stupid kick he happened to be on. Punk rock, goth, generic 70's hippie, evangelical, liberal political, etc.

So he changed up creative direction every so often, companies do that from time to time & you could always still buy the zero skull board, so what difference does it make if they do other boards? Besides, you could always follow the general direction they were following. If anything, i'd say zero is (hopefully not has been) one of the more consistant companies around. By your logic Andrew Reynolds lost his way for doing boards other than the red and white baker logo board.

[I SUCK!]

Have a homie that works for dummies with a z and they got the email today.

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

[Paul Cicero]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

Glad to hear it!

[Changes]

everybody on $lave and mystery 2.0

[foley_]

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That's fucking right for kicking of Forrest. Bummed for Dane and Tommy though

[close]

who is that in your signature? rowley?

[close]

Clive Dixon. Also, super bummed if this is true.

it's bad a team with that kind of legacy is going under but i'll be honest i've never bought anything zero and the only thing i actually cared about after reading this thread was finding that clive dixon clip where he eats shit haha

[concerned_parent]

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Where will Boserio go?

[close]

Quasi would be sick.

[close]

Yes it would.

would be, but probably 917 or alltimers. he's always in NYC with those dudes.

[Fecal Fury]

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That's fucking right for kicking of Forrest. Bummed for Dane and Tommy though

[close]

who is that in your signature? rowley?

[close]

Clive Dixon. Also, super bummed if this is true.

[close]

it's bad a team with that kind of legacy is going under but i'll be honest i've never bought anything zero and the only thing i actually cared about after reading this thread was finding that clive dixon clip where he eats shit haha

Sorry foley but you've been outed as either a fraud or a straight up shitty reader. Literally 3 posts above you is JT stating outright that Zero isn't going anywhere...

[NickDagger]

Jamie do you think you could chill on your instagram-filmer career for a few more years and put out another full length video already? Where's No Cash Value?!

[nowell]

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What have I done

[close]

you've misled youth

That'd be some real fully flared shit, slap boys

[Atiba Applebum]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

Slap defense: one moron was saying the same thing over and again whilst we took turns bending him over our knee

[Big Baby Jesus]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

I think it's awesome you come on here and keep the slap community informed. Wish more pros did this but I dont think most could handle the criticism. Best of luck with everything in the future.

[Random Matt]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

Having Cole ditch the baggy yellow t-shirts when he got on contradicts this statement.

[DannyDee]

Glad Zero's not dead, Misled Youth was the first skatevideo I bought. I grew out of their style and brand as I got older, and was more a fan of the Soverign Sect and Crailtap, but Zero leaving would be fucked. Cold War was actually a sick video, and I actually like the team more without Cole. Dane fits Zero perfect, although nothing will ever be as sick as that Misled Youth team, that is iconic Zero for me.

[jomeara1]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

[close]

Glad to hear it!

I was about to say...isn't it Zero's 20th anniversary this year?  That would be such a bummer if it shut down.

[brwrxstl]

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Have a homie that works for dummies with a z and they got the email today.

[close]

Zero is not about the newest trend and we're not trying to be anything we're not.

Remember when it was "edgy" to make stuff that was against the Bush administration?

[Sk.A.T.A.N]

New blood was the 1st skate v�deo i saw (well i saw elementality first, but it was like 144p, so that doesnt count). I was a kid and i was into metal and skulls and all that shit, so zero was my favourite. I really loved their image and "edgyness". I never owned nothing of them because i never found it here in PT sadly.
I think Cole parting aways really hurt hard the company but they can overcome this with some new guys and a killer new v�deo. Some rail madness revival would be sick!
I would ride a boserio board right now, thats for sure. He's a madman!  

[pizzafliptofakie]

You bozos will believe anything.

[shit_for_brains]

Is this the Marc Johnson on Zero thread?

[Eric ricks]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

[close]

Glad to hear it!

[close]

I was about to say...isn't it Zero's 20th anniversary this year?  That would be such a bummer if it shut down.

20th anniversary??? Really? Fuck that seems weird.

Didnt Girl just celebrate 20 years???

[shit_for_brains]

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Have a homie that works for dummies with a z and they got the email today.

[close]

no truth to this whatsoever, Zero is alive and well!!

shutting fallen down was a bummer and hard to do, but as I said in the Jenkem interview (http://www.jenkemmag.com/home/2016/04/13/jamie-thomas-on-the-demise-of-fallen-footwear/) it has allowed me the time and headspace to focus more on Zero, which is actually working and growing again. I'm also focused more on getting out and actually riding my skateboard, which is really all that matters amongst all this chatter.

to address all the pointless jabs in this thread, Zero has never wavered it's direction; it has always been a bunch of misfits with nothing to lose, if anything to our detriment. those that felt that was no longer who they were left and those that continue to appreciate what we are, stay. the changes and evolution of the brand have been a result of the team that for better or worse always changes. Zero is not about the newest trend and we're not trying to be anything we're not. Zero is about the passion to put it all on the line and take it in the nuts for what we love. FTW Zero Or Die!!

[close]

Glad to hear it!

[close]

I was about to say...isn't it Zero's 20th anniversary this year?  That would be such a bummer if it shut down.

[close]

20th anniversary??? Really? Fuck that seems weird.

Didnt Girl just celebrate 20 years???

25 and that was 2 years ago