Because Nike Marketing.
For real tho, I got the Chocolate versions because they looked kind of like the OG Cons Pops pro. I really like them. Swapped the insoles with my old Wes Kramer pros and they feel perfect for a vulc. Laced all the way up, tongue straps are redundant. I wish the area around the forefoot where the tongue bonds to the toe was done a little differently. They're already creased up and kind of shitty looking. I'm also used to "open" toe areas because of my fucked up feet and gait (think Janoski, Dunks, Figgys). I assume they will hold up very nicely once I skate them. The suede is some of the best I've seen on any non-NB skate shoe in a while. Also the Perez would have been a better name and fit in with the Lakai scheme much better. Why the fuck they pulled a Project BA with the naming is beyond me. The dude was in one of the biggest videos of the year and they didn't put his actual name on the thing.