"If something is good you don't need to sell it" this may be true... but we're watching a video of you talking about the company. I've been seeing things about Villager for a while on instagram now, and for a while I just saw it as another version of Saint Archer that they're trying to branch further by not limiting it to people over 21. I see all these non skate companies as something pros are trying to get into because they're realizing you cannot live forever off skating, and a lot of pros can't live off of it at all in the first place.
That being said, I'm not against them trying to branch out of skating and I actually do want to try the chocolate or pineapple flavors of the coconut water, but they are sold out on the website.