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Also last year HLC changed his manufacturing process and glue components and the change in quality is big.
All these popular brands, and their pro use HLC wood for a reason and not only the price.
A lot damage can be made during the transportation and it depends a lot on how the boards were stored at the shop.
Jart art direction is bad, but if you've never been known for your graphic you can't go out of style either. I mean at this point all they can do is improve their art, it would be hard to be worse.
My point is more the ethics of stealing everyone’s art and hit series and taking no stance for yourself. Sell blanks then if you don’t care about art, ripping off others takes a bit of conscious effort. Just do blank Color or plain patterns like mini logo why actively try and be other companies? The art is your branding and everything so it shows lack of care, like getting into it purely for the money don’t even care about what your shit looks like or stands for. Again makes me wonder, is it hard for some reason to find affordable quality goods in Europe you guys seem hyped on price but they are the same price as others no? And skateboard decks in themselves aren’t expensive.
In Europe they are like 10e cheaper than the rest of the product, which is around 20% cheaper. For me and a lot of people it's like you can have a Sour or whatever brand made by HLC board with a shitty graphic for 20% cheaper.
It depends on how you see things. Would you have a deluxe/Polar/baker board with a plan B graphic if it means paying 10 dollars cheaper? Maybe you wouldn't, but a lot of kids and people who just want wood under their feet would.
Also I think the owners aren't skatenerds and don't see the difference major differences between Plan B graphics and Chocolate art. I don't think they even realize some of their art is copy paste from other brands.
They have a guy working on the graphics while they focus on making and selling wood. It sells, numbers grow, why try to fix something that works?
They probably see board graphics as most of us see wheel graphics. It's here but it's doesn't really matter in the end.
By the way I totally agree with you. I'm just trying to explain how I see the situation.