The fact that Polar is selling $1,800 rings is hilarious. Having said that, fuck it. It's different. Polar is arguably the coolest and best board company. Still an incredible team with great art direction and videos, let them make some money so we can keep getting the good stuff contributed to our culture.
Reminds me a bit of Palace selling their expensive shit because people want to buy it but at the same time putting out edits and a great full length video for free and opening up an indoor park in London that's free for all skaters.