you know companies in general are losing touch with skateboarding when they have such a technically amazing roster of super talented dudes putting their lives on the line for years doing incredible shit for a living, and those guys do work and actually produce footage of amazing tricks, but it's eventually presented to the world in a way that's so fantasized and disconnected from the average skater's reality that noone remembers what the fuck actually went down in the part. it's like all those suits don't know how to juggle with actual skateboarding right now, so in the meantime they just disguise it so ads can play at the mall.
this is a general statement, not a particular diss to Etnies, Mike Manzoori (who obviously would never lose touch with skateboarding) and certainly not a diss to Ryan, who's one of my favorite skaters. that's actually my whole point; I've seen the full Album video once when it came out and premiered, and I can't even remember one standout trick from one of my favorite skaters. maybe I'm just the one who sucks and the presentation isn't what is to blame, but the fact still makes me a bit sad.