how much footage or parts a pro pull out these days doesnt translate to being relevant, we are talking about MJ even the mf not doing anything for 234234 years... having a little active social media or shit like that probably do the job
I guess we all see videoparts as 20 years ago, that would be the most relevant thing, nowdays shit is very different, so many kids getting highlight for doing 1 insta trick that goes viral,etc
so I think MJ type of guy pays off these days, specially for a huge brand like adidas, coming from robotic big corpo brand, that hipster kids will talk shit, having a legit legend like MJ is a smart thing to do.