I haven't heard any sensible reason for hating on Dylan's participation in this. He isn't carrying a skateboard or portraying a skateboarder in this. He's a handsome dude and he's got the typical model body type. He's obviously interested in the fashion world and he definitely got paid. Its an iconic brand and he's working with super model Carla Delevingne and ASAP Rocky. Its a good gig man. Skateboarding is such a small sliver in the big picture of this world. There's no reason to limit yourself or paint yourself into a corner and not explore the experiences and possibilities of where life can take you. I'm sure he's not taking it too seriously and looks at it as a rad side gig to his even more excellent professional skateboard career. No reason to hate dudes.