I'm going with fake... the domain name is registered to Thierry Guetta, who in reality may be a creation of that Banksy dude... I doubt this is a Banksy gag, but I think the registration name is a hint that this is a joke.
The background image of the site:
http://www.edhardyskateboards.com/background.gifShitty graphic Photoshopping, and if I'm not mistaken the trucks are Tensors without the little plastic thingy.
About the birch... I think some longboard companies use it.
(Edit to add... ddin't see your post luc)