that was quite a few heated responses. I don’t like palace. that’s all. if I were an old curmudgeon I would be riding anti-hero’s dick but I criticize them and all the old guys like 10/10 who refuse to change. I like polar and northern co. and theories and state and other smaller skate brands so I really don’t think being close minded or old is the issue. btw I wasn’t backing supreme - I was lumping them and palace together. they both have some good riders whose skating is good but so does numbers. I’m not into the brands that are too chummy with nike, addidas, polo, etc. shit’s wack. just my opinion.
Without Meaning to be a pedant, you say you back Polar but hate brands that are chummy with Nike etc. Nearly their whole team rides Nike and they did a collab shoe with Cons so your argument makes no sense.
As for people hating Palace for getting big, tbh most of it has been an accident that they're just rolling with, it's not some great masterplan. They got good money from doing the Adidas and Umbro collabs and got some fashion attention from and used it to grow the brand. As for the fashion thing being a problem, you have to realise that that's just who Lev and a lot of their mates are, East London is a melting pot where everyone knows each other and stuff like fashion just rubs off, doesn't make them any less of a skater just cos you think they're too trendy, same for the Supreme team.
It's a bunch of mates who started a tiny board company that's gone on to do collabs with Adidas, Reebok, Umbro, Polo etc, got their gear on the women's Wimbledon winner, main billboards in Tokyo all whilst giving loads of coin to Southank, building Mwadlands and sorting all their riders out big time. Also, they still sell product to skate shops rather than being direct to customer which they could easily do. If you can't back that cos it's not "core" then you can keep on waiting for skating to die again so it's like it was back in your days.
As for Palace dying a death in the next coupe of years, I think Supreme has shown that skate/fashion brands can have longevity and that there's not really a limit to how big they'll get. Personally I don't see Palace as anywhere near as hype as Supreme which is probably good for the brand, if they're lucky they can find a space in the market similar to Stussy where they start out super hype but can stay at a level afterwards where they're never the coolest thing on the market but are always seen as decent, Stussy were doing incredible volume of product in Britain a couple of years ago but always managed not to get so blown out that they weren't cool anymore.
Personally they're not my favourite brand but what they do is sick for skating when they could easily just cash in totally and not give a fuck.