Steve Rocco back from the dead?

[JM]

Maybe if he throws cash out of a helicopter again then Sidewalk can pass the vibe check.   

But then again, what is cash even?

[TheLurper]

"The Man who Souled the World" convinced me of Rocco's (and Mike V's) importance to skateboarding, but I don't think lightening is going to strike twice.

Larry Flint will not be bankrolling Big Brother again, Powell is already dead, and the edgy schtick is a well worn path by this point.

Hell, skateboarding is already on life support because it is full of old men. We don't need another senior citizen with one foot in the grave trying to run the show.

[ejazzle]

Cant see how he'd be beneficial to any skateboard company in 2024

[apport]

this is actually so funny, like what is steve rocco going to do with OPERA

[JonathonDerek]

this is actually so funny, like what is steve rocco going to do with OPERA

apparently it ain't over until the Steve Rocco sings.

[Dad Board]

“Kids, this is your great great grandfather that you’ve never seen or met, he doesn’t know who you are and can’t understand you but I expect you all to be excited for him to live with us now”

[botefdunn]

Industry knowers help me out here:

Opera is/was madness

Jacuzzi is/was enjoi

Sidewalk is/was Dwindle?

and if so, is this just rebranding of something Rocco has  continued to own a piece of all along?

[Shifty Flip]

this is actually so funny, like what is steve rocco going to do with OPERA

Please just tell me there’s an incoming Elmer Fudd and Bugs Bunny Opera singers “kill da wabbit” series. Take my money. 

[Troubadour26]

This is the most intrigued I’ve been in these 3 brands that I’ve told myself I’m not willing to be interested in, so that’s a good start.

[j....soy.....]

Industry knowers help me out here:

Opera is/was madness

Jacuzzi is/was enjoi

Sidewalk is/was Dwindle?

and if so, is this just rebranding of something Rocco has  continued to own a piece of all along?

I don't think so, I suspect it's just Rocco helping out Steve Douglas.....

Could almost be as rad as when Stacy got back with George..................

[dunc]

Hopefully he gives Beagle , Kirchart and Creager a credit card again.

[SkatingOnNeptune]

Industry knowers help me out here:

Opera is/was madness

Jacuzzi is/was enjoi

Sidewalk is/was Dwindle?

and if so, is this just rebranding of something Rocco has  continued to own a piece of all along?

Does that mean Slappy is/was Tensor?

[steele]

Powell is already dead

Ironically Powell is a top seller again and none of Rocco’s brands can be found in a skateshop anymore.

But agreed as much as a Rocco fan that I am, I’m very dubious that he has ideas that would work today or the drive to come up with something new.

Hope I’m wrong as it would be exciting to watch.

[radcunt]

I fear Jacuzzi is primed to edgelord it up

[Chavo]

Never understood the appeal of that asshole.

[Uncle Flea]

I'm about it but does he still got the pigs? I heard those live to be like 107

[sid vicious]

I'm excited for this, Industry needs a shake up

[bohemian]

goat ceo

[Gray Imp Sausage Metal]

How much can you actually shake up the industry in its current incarnation though?


Having said that, I want to believe …

[Shortys Hardware]

I'm excited for this, Industry needs a shake up

Its not gonna do a single thing lol

[Ghost Face]

Expand Quote

I'm excited for this, Industry needs a shake up

[close]

Its not gonna do a single thing lol

yep. Any Rocco style marketing in this day and age will be instantly revolted against and brands will be flamed and boycotted. Nothing will come of this. The 'industry" will sit back, watch and get a lesson in how NOT to do business in 2024.

[somethingmustbreaknow]

after 22 years, savings running low?

[devils acrobat]

Announcing their plans for destruction in advance has never played out well for villains, has it?

[Dad Board]

Expand Quote

Expand Quote

I'm excited for this, Industry needs a shake up

[close]

Its not gonna do a single thing lol

[close]

yep. Any Rocco style marketing in this day and age will be instantly revolted against and brands will be flamed and boycotted. Nothing will come of this. The 'industry" will sit back, watch and get a lesson in how NOT to do business in 2024.

There’s some fuckin gross comments on that post from people frothing at the mouth for someone to come in and make skateboarding great again. It’s sad these chuds really think this old man who left his legacy behind decades ago is gonna come be on some save the world shit for people who are mad they cant constantly bully marginalized groups without repercussions. Hopefully you’re right but every now and again I’m reminded that there’s a subgenre in skateboarding who drive lifted trucks with pro cop bumper stickers

[Ghost Face]

Expand Quote

Expand Quote

Expand Quote

I'm excited for this, Industry needs a shake up

[close]

Its not gonna do a single thing lol

[close]

yep. Any Rocco style marketing in this day and age will be instantly revolted against and brands will be flamed and boycotted. Nothing will come of this. The 'industry" will sit back, watch and get a lesson in how NOT to do business in 2024.

[close]

There’s some fuckin gross comments on that post from people frothing at the mouth for someone to come in and make skateboarding great again. It’s sad these chuds really think this old man who left his legacy behind decades ago is gonna come be on some save the world shit for people who are mad they cant constantly bully marginalized groups without repercussions. Hopefully you’re right but every now and again I’m reminded that there’s a subgenre in skateboarding who drive lifted trucks with pro cop bumper stickers

Say anything negative about Rocco on that post and you'll be instantly murdered by the same pro cop bumper stickered lifted truck drivers.

Slap isn't always the best voice to hear but most times, Slap is correct.

[tuesday]

Dorfman, Novak and Powell getting scared.

[Ghost Face]

Dorfman, Novak and Powell getting scared.

This won't be a product thing. The ONLY thing I can see happening is the poaching of riders and building a huge team across the brands. But that's not sustainable and will last maybe 2 years before people start leaving.

You can replace Powell with &&. Without him Powell isn't in the game and haven't been for ages. If Rocco steals && then Powell is done.

[Dad Board]

Expand Quote

Dorfman, Novak and Powell getting scared.

[close]

This won't be a product thing. The ONLY thing I can see happening is the poaching of riders and building a huge team across the brands. But that's not sustainable and will last maybe 2 years before people start leaving.

You can replace Powell with &&. Without him Powell isn't in the game and haven't been for ages. If Rocco steals && then Powell is done.

Rocco stealing && from Powell in the mid 2020’s being a potential although unlikely scenario is insane. We really did crossover into some other dimension in 2012 didn’t we.

[dunc]

Expand Quote

Dorfman, Novak and Powell getting scared.

[close]

This won't be a product thing. The ONLY thing I can see happening is the poaching of riders and building a huge team across the brands. But that's not sustainable and will last maybe 2 years before people start leaving.

You can replace Powell with &&. Without him Powell isn't in the game and haven't been for ages. If Rocco steals && then Powell is done.

I can see the Randy Anderson graphic already. 

[radcunt]

Congrats on the job, Steve. He’s gonna hate it and bail.


He’s not gonna fuck with Powell, they’re no threat, he’ll just make Jacuzzi put dick jokes in their ads.