Guy - get it - there is no money in hardware.
Trucks are only bought by skateboarders - and we usually didn’t buy them because Hawk, Koston or Nyjah ride them. This guys are marketing tools to sell stuff to peoples outside of skateboarding like video games, Jordan 4, or energy drinks.
This high known faces who represent skateboarding to a further target group don’t do brand endorsement for small money. How much they need to pay for trucks each year? One set - they get it for free anyway. But how much they coud get out of a track sponsorship - one photoshoot for a milk commercial - or the Navy, or some fastfood chain - is more money you can do with a truck sponsor in a life time.