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DO YOU WANT TO MAKE A PERSONAL BET THAT NIKE WILL BE PACKING WHEN SKATING'S POPULARITY DIES DOWN. I'LL PUT MY LIFE ON IT.
this whole sheckler/xgames/megaramp/stunt/jereme rogers/nike/skate coaching/nyjah huston/mtv/streetwear era will not die anytime soon. it will only get worse with a new generation of skatecoached 9 year olds, winning gold in the skateboarding olympics.
this is completely true. it's weird when you're in an era of growth so rapid that you can basically forgo hindsight and actually observe history in the present. bros, we were part of the golden era of skateboarding, and we were lucky. it's like we are apart of ty cobb baseball, when old ty made just enough and ate chicken fried steaks, two scoops of ice cream, and a hooker everynight and then played a game the next day. i think the shaun white/olympic/little league side will grow exponentially, while ours has enough checks and balances/anti-jock sentiment to not disappear as some feel, but just grow more slowly, which is obviously fine. the sheckler set will eclipse us in size soon enough, but apart from the general public's perception of skatboarding, it won't matter. there will always be an 'underground', dudes playing blacktop basketball in cabrini green, but it's only going to become a increasingly commodified 'sport' as a whole.