Looks like Richie is trying to pick the low hanging fruit.
If any non-magician pro skateboarders out there engage, he will gladly use the argument as a holier-than-thou platform.
I'd dare say that most of these guys are not homophobic, they are just not eloquent speakers. A more helpful way to approach homophobia is educating them on problematic behavior.
Richie is not a cool person for this. If anything, he's worse for using his platform for this bullshit.
Also, what was the point of the fisheye filmer? If he's willing to keep picking fights, he'd be better off just letting us all know...