Let me see;
- Obvious total tool, who has managed to fucking annoy me from a distance of several thousand miles - to the point where it sounds like he's actually trying to be an idiot for the reaction
- Cussing people who have earned the respect of anyone who knows anything about skating
- Gay product name, taking half the name of an existing clothing company and adding the word "boys" after it: woo, that'll work!
- Clogging up a pretty interesting forum with a tsunami of shit
Wow, this is the best marketing drive I have ever seen!!