^They don’t actually wear that shit, gq gives it to them for a chance to make some extra ad revenue by describing the brand and price of every item of clothing they wear.
These "skateboarders in GQ OMG" threads come out every month.
One of the GQ editors Noah Johnson is a New York skater and is semi-close to the quartersnacks dudes. So you are just going to see more skaters in that mag (Nyjah, Na-kel Smith, The Hawks, Bones Brigade, and Koston all in the past two years).
Also there was a shift in the past 3 years to get more 30 somethings running GQ and their side projects, so there is a wider range of cultures being repped raped instead of just Hollywood guys.
Fixed. We get it, Skateboarding is cool and GQ wants to exploit that to try to get in with a new young hip audience.
Also, why is it that it seems like good writing and writing about skateboarding have become mutually exclusive? Its been AT LEAST a solid decade since any good skate journalist has emerged. All there is these days are a bunch of in-crowd bros who want to kiss ass to maintain their status. Sometimes its kissing skate corporate ass, other times its gq or whatever other bullshit corporation is trying to exploit skateboarding. Either way, the idea of a “skateboard journalist” is a paradox. Jenkem is probably the exception, but is small compared to everybody else.