There are not enough board companies. I'm not talking about some random designing 20 boards with Sonic the Hedgehog hitting a bong on buildcustomskateboards.com to sell out of their trunk at the skatepark to vaping teenagers.
I'm talking about actual board companies with a nice overall aesthetic, great video direction, a solid team, and a real stake in the market. Because if you really think about it, there really aren't many of those companies around. I like going to the shop and seeing a wide variety of different companies on the wall with all different shapes, woodshops, and places where they originated. That's why I don't like when people roll their eyes and say "oh here we go, yet another board company." If a new board company blows it though then they blow it and the market will respond accordingly. But to dismiss a new company right out the gate for no reason other than them being new is shortsighted imo.
I'd rather be oversaturated with new board companies than only having the option of buying from a few established big brands. It's like going to an ice cream store and only having 8 basic flavors on the menu. Like nah, give me a Reece's peanut butter cup pistachio oreo crunch sundae with gummy bears and go fuck yourself.