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There are not enough board companies. I'm not talking about some random designing 20 boards with Sonic the Hedgehog hitting a bong on buildcustomskateboards.com to sell out of their trunk at the skatepark to vaping teenagers.
I'm talking about actual board companies with a nice overall aesthetic, great video direction, a solid team, and a real stake in the market. Because if you really think about it, there really aren't many of those companies around. I like going to the shop and seeing a wide variety of different companies on the wall with all different shapes, woodshops, and places where they originated. That's why I don't like when people roll their eyes and say "oh here we go, yet another board company." If a new board company blows it though then they blow it and the market will respond accordingly. But to dismiss a new company right out the gate for no reason other than them being new is shortsighted imo.
I'd rather be oversaturated with new board companies than only having the option of buying from a few established big brands. It's like going to an ice cream store and only having 8 basic flavors on the menu. Like nah, give me a Reece's peanut butter cup pistachio oreo crunch sundae with gummy bears and go fuck yourself.
Even if there are more board companies your dream might not happen cause brands have a very local market, imagine Baker and 5Boro for example, you'll probably find on in the east coast more than the west and vice-versa. There's also that thing some guy said in another thread about board brands being fucked by most of them being made by the same few woodshops, so they spend extra money that they could save making their own boards. I mean, how hard could it be? I live in Brazil and there's a couple of brands from my area that make their own boards, and when I said from my neighborhood that's really, it they're really not selling to the whole country or anything like that. They don't have fucking scientists designing stuff but the boards are still good, even with ivory wood instead of maple.
I touched on that a little but I like it when I see east coast boards on the west coast and vise versa. Obviously there are logistics and cash flow hurdles for the distribution of smaller brands to reach different coasts/countries but there is something so awesome about seeing a wide variety of boards on the wall from many different places. That's what I'm mostly aiming at conveying in my post.
They (board brands) can't all succeed, I get that. And overcrowded shelves can be a problem in shops. But I just like having a wide variety of options to pick from and I like seeing people succeed when they start out rather than be pessimistic that they will suck just because they are new and it's, "yet another board company."
Definitely agree with you guys.
Skateboarding is in a dire need of more board brands that are actually well constructed. (nice overall aesthetic, great video direction, a solid team etc). Sure everyone and their mother is trying to launch their new brand but not many people are actually producing dope content, taking the time to actually do shit with their team and getting out there and promoting the brands.
Creating an insta page with 3 deck designs and a few clips with a cell-phone of their riders is nowhere near enough for a good brand to be successful.
Actual well produced vids is something (from my perspective) that is key to promote a brand, their image and to have people identify with them. Look at Polar at first not many people (outside of Europe) really knew the skaters but it was thanks to their videos (as well as banging ass boards and graphics) that people really identified with the brand. Shit I still watch their first promo all the time, which is not something you can say about insta clips.
More Polar, Quasi, Palace less Raw Dog Raw, and Skate Mentals please.