These fucking arguments in favor of selling out are fucking pathetic, and you brainwashed little consumers deserve the watered down bullshit version of skateboard culture you're getting. If an artist of any variety refuses to capitalize on their ability by hiring themselves out as the spokesperson for some shitbag company, they deserve respect. They also, in skateboarding can do very fucking well, see Reynolds, Kirchart, Templeton, Ellington, and on and on.
Nike doesn't print money, if they can pay riders more it's because you brainless little dumbshits keep giving them all of yours.