Damn that's shitty. Talk about short term thinking from the investors end. They stop supporting skating and lose any credibility they had. RIP
Lesson time, newbie. The credibility has already been established OUTSIDE of skateboarding. They just used skateboarders to do it. There's a hell of a lot more people that DON'T skate and rock HUF gear, than there is skaters that do. Add up the amount of money paid to the riders, the filming production, per diem, plane tix, meals, and hotels, etc. Now eliminate those expenses. Your profit margin just went up.
Stay in school, kid.