How did Duffs fail?
KCK re-hash, Strombolli & Cobknobbler remakes could've saved em'. It seems anyway... The days of the overly tech shoe are behind us. Going back to the old feel would've been refreshing.
Saw this book called "EGO, the difference between telling and selling"... Some guide to building brand identities... Duffs was one of the new logos being showcased. Really bad ideas... The stuff just didn't make a whole lot of sense. Too much planning.