Guess what, skateboarding is a sport now, like surfing, all products are redundant .....
'quiksilver has a better team than rip curl I'm going to buy their board shorts'
marketing is about self awareness and affirmation with something cool
I'm a 90's dude as most of us are and back then DC was fresh, Girl and Chocolate were the shit,
Rodney Mullen rode for Globe, Daewong rode for World, everything made more sense and fitted together nicely...
now its brands of spin off brands, hipster retro chic, and rolling your pants up to reveal your trendy socks is a thing,
mustaches ..oh what a glorious thing the progression of skateboarding is, did I mention energy drinks?
Which is why my vote goes to DC, i used to respect and look forward to each new catalog, loved the Droors brand but man they sold
out, whackadoo shit now, proper Target , Walmart, Kmart tier now, I'm not mad I would say hats off to Vans that company keeps it real year after year..