this might come across as a 'soy boy' kinda comment to some people on here, but a subtle thing i really like about sour videos is the egalitarian way the parts are presented. they're all the same length and all come in with the same amount of fanfare. really adds to the sense that the team is killing it as a whole (which is smart branding move - not that i think it was intentional).
some videos they go really hard with that sense of escalation and it's almost like the middle of the video is just kind of a trailer while you wait for the big hitters.
like, obviously, gustav and simon close it out because they're the brands big hitters, but it's not like their parts are suddenly drawn out slow mo fests, with tonnes of alternate angles and horribly emotive songs.