see i thought that but DCjust got bought out and idk whats goin on with krux. yeah thats probably it.
Sorry for not giving you a proper answer, that was petty of me. I'll try to do better:
Having a team is basically a marketing expense. When the economy is on a downturn, or if companies expect one, they cut back on their expenses. That's probably what's going on with Krux, although it may also signal the end of the whole brand. Krux is the unloved little sibling of Independent anyway, so a recession would be an opportune time to focus on the bigger brand that brings home the bacon.
The cases of DC and Element are a little different because both brands are owned by Authentic Brands Group, a company that (among other things) specializes in buying brands and then gutting them. That means they try to extract as much money as possible from a brand's image at the cost of the brand going under. The don't care about one brand going out of business because by that time they're already doing the same thing with a different brand. In these cases, the stuff we like to talk about on here (team riders, brand image, video projects etc.) doesn't matter at all because the decision to gut the brand is made on a much, much higher level. With an owner like Authentic, not even all the DC or Element greats of the past put together could revive the brands because in Authentic's estimation, it's better to make money in the short term and move on to the next brand instead of navigating a brand through the natural ups and downs of the economy.
That's a little oversimplified, but basically it.
Topic: multiple brands dropping riders??? (CAUTION ELF PORN) (Read 8056 times)