I'm sure with all the corporate money involved in Berrics sponsorship, people affiliated with any company that has given money to the Berrics will be obligated to be involved. So, all the people we have seen before. Mountain Dew, Nike, and Monster riders. Those companies aren't going to pay for a giant warehouse in LA if they don't get promotion out of it, and BATB is easily the biggest event they hold. I know it's the only time of the year I check out the Berrics, as is probably the case with most skateboarders.