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^The Tilt does not use the G6 sole. It's a vulcanized shoe with the "G6" insole. Very different to the actual G6 cupsoles. They need to change the marketing because a lot of shops still think they're the same thing too. I've seen a lot of the normal slipons incorrectly listed as "G6 slip cups" etc.
Sounds like an issue by the shops posting the models and not actually by Emerica. I see shops get info wrong about numerous other non-soletech brands' tech, too. If any of the employees read the catalog properly or Emerica's online summary on the shoes they ordered to sell, I guarantee there would be less confusion when translating that to shop's in person and online descriptions.
Every summary of G6 models I have seen (cups and vulcs) is crystal clear on whether it uses the G6 pour in sole or uses a G6 insole (all vulcs that have G6 attached to their name, basically).
Same thing for etnies and whether they have Michelin and/or STI insoles or not.
I think calling an insole, and a sole by the same name, creates enough misunderstanding between shops and consumers that it warrants a change.
I disagree. It's the same tech/material just one is in the cupsole and the other is a removable insole. Why would a different name be necessary when they're already described differently in catalogs/summaries to indicate G6 cupsooe or G6 removable insole?
Two good examples of above on emerica's site where It's clear whether you get the G6 cup or the G6 insole:
KSL G6
Tilt G6 Vulc
It would confuse people more (I believe) if they created a whole new name for the insole and the cup vs what it is now, essentially boiling down to the same thing once explained.
If the customer can't understand the difference between "G6 Insole" and "G6 Cupsole" as Emerica has advertised it since they launched G6, then that's on them, not the company.
Vans brings in multiple names and confuses people with their expansive lingo far more than soletech from what I've observed.