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Shoulda just released the general as one part.
I see this argument popping up a lot, but I believe it's off base. Keep in mind that these videos are marketing material at their core. While we often think of footage as an end in itself, the purpose of all parts/promos/full length vids is to drive sales. A longer Hardies part doesn't do the trick for King Skateboards, that company needs its own marketing. It's sensible to split up the footage, especially if the skater in question also owns both companies. That's a basic business decision.
nah. tyshawn *is* both brands. making the strongest possible part is the best marketing he could do for either/both.
do you honestly think anyone out there is going to say 'i love tyshawn's footy for hardies so i always buy hardies, but his footage for king wasn't as good, so i won't buy it.'
I get your point, and you're right that TJ is the be all end all of both brands. If you know and like TJ and are in the market for anything his brands offer, you're getting it regardless of how many parts he had. But in that case, you also don't care if he has 1, 3 or 5 parts. You're already a fan and will see the footage either way, so there's no added benefit to it apart from the artistic approach, which, let's face it, simply takes a back seat to business.
Marketing is primarily for the people that don't (yet) buy your product though. You do it to make people aware of your product and to choose your product over other options. In this case, King Skateboards can promote the video and make people aware of the brand who didn't know about it yet. Don't underestimate how "in the know" us Pals are, that's not representative of the whole skate community, and especially not of beginners who are in the market for a board, but don't know what options there are. It's those people you need brand-specific marketing for. Even if they see the General and like it, they often won't make the connection that this cool skater also has a board brand. But if they see the cool skater from the General in a King Skateboards vid, they get it. Marketing is really fucking basic.
The point about not having other outlets monopolize his content is a good one, but I think it's more about the branding and the ability to promote the King video himself (i.e. place ads) than the revenue from views. That's gonna be miniscule from just one or maybe a couple vids with no more than 100k views, if they are monetized at all.
Sorry, that's way too much marketing talk for Slap. I only wrote this much to not engage with, you guessed it, my job in marketing.
Topic: Kingdom Come - Tyshawn Jones (Read 10494 times)