It's not that he is having an ice bath with his bros.
It's the comment "when you overcome hard trials"
That comment is a reflection of the fact that he's an enormous conceited fuckwit, his stupid statements regarding the coronavirus are just one aspect of his douchery.
This attempt to market himself as an business guru is a joke.
He has a limited business (or otherwise) education and thinks because he achieved success he is qualified to give advice to others.
His success initially comes from being a professional level athlete and one large investment that he was invited into because of his position of celebrity.
I'm not saying being a professional skateboarder isn't hard, but it requires a lot of luck as well. Very few can do it, and he has no relevant knowledge/experience when it comes to the financial hardships of normal people.
He seems to ignore that
Mikey Taylor is the worst person in skateboarding......