I absolutely do not understand the appeal of a mid 2000's mall shoe colorway when there are more neutral options that will likely sell better.
They will produce signifigantly less of this colorway
Natas gets a shoe thats clearly "The Natas" colorway.
Diversifies the the product Line at lower risk
Imagine for second, natas wanted your standard B/Wgum. That colorway is done. They can never do it without natas's name without drama.
I'm sure natas picked his own colors and did something fun and doesn't really care about sales
Projects like this are about marketing, not sales.