Wow.
Either dude is so dedicated to the paper he will endorse literally anything for any amount of money, or he massively fucked up and is broke?
I remember in an interview with Reynolds a few years ago he mentioned that it was cool to see Theotis "getting rich".
He's had so many sponsors for so long...it'd be real ironic if he blew all his money partying--clubs, pricey bottles, girls, even though he originally came up on the nice, sober guy persona.