Can someone explain to me how Palace is getting back by big corporations? How in the fuck does Reebok take a chance with them?
It probably went something like this...
Lev: yo, reebok, you wanna make some cash moneys?
Reebok: well i suppose so, what are you proposing.
Lev: well, my brand sells like shit to flies, anything i bang a logo on sells for way over what it should.
Reebok:...go on...
Lev: what im saying is, throw my palace logo on your most popular shoes, mark up the price %400 and sit back and laugh
Reebok: meh, whats to lose, youre on.